The 25th China International Bakery Exhibition is gaining momentum

Reporter Bao Xiaotie

As the world's authoritative professional exhibition for the bakery and confectionery industry, China International Bakery Exhibition has been committed to building a domestic and foreign business exchange platform
for the bakery and confectionery industry since its inception.
The long-awaited 25th edition of Bakery China will be held
from May 22 to 25, 2023 at the National Exhibition and Convention Center in Hongqiao, Shanghai.
China International Bakery Exhibition is co-organized
by China Bakery and Confectionery Industry Association and Beijing Bakeray Exhibition Service Co.
, Ltd.

Build a big business platform

On the occasion of the 25th China International Bakery Exhibition, China International Bakery Exhibition will officially move to a new location - Shanghai Hongqiao National Convention and Exhibition Center
.
China International Bakery Exhibition will create a more segmented, diversified and convenient business exchange platform with specialization, internationalization and digitalization, and provide better services
for the global bakery and confectionery industry with sincere enthusiasm and professional standards.

China International Bakery Exhibition will display the industry style in the scale of 10 exhibition halls at the National Convention and Exhibition Center in Hongqiao, Shanghai, with a total exhibition area of more than 260,000 square meters, compared with previous exhibitions, the display scale is larger, the exchange scene is better, the exhibition environment is better and the transportation is more convenient
.
At that time, more than 20 subdivided theme products in the three exhibition areas, tens of thousands of new products and explosive products will be introduced, which will attract more than 2,200 brand manufacturers and more than 300,000 industry buyers from all over the world to gather together, creating a one-stop business exchange platform
for the whole industry chain and supply chain of the bakery and confectionery industry for exhibition participants.

In the face of unprecedented changes in a century, domestic and international dual circulation is the trend of the times, "based on the domestic and global vision" is the development concept
that China International Bakery Exhibition has always adhered to.
Based on China, China International Bakery Exhibition has been actively trying, pioneering and innovating, keeping up with the development trend of the times with industry colleagues, extending the time and space boundaries of exhibition services, expanding the business model of the service industry, and breaking through the development margin of the bakery and confectionery industry, and actively exploring the potential of
"baking +" 。 Looking at the world, as the world's largest professional exhibition in the bakery and confectionery industry, China International Bakery Exhibition has always been well-known all over the world, attracting many outstanding enterprises and brands from all over the world to participate in the exhibition, of which more than 20% of international enterprises and brands come from Germany, France, Italy, the United States, Belgium, the Netherlands, Switzerland, Austria, Sweden, Denmark, Finland and other baking powerhouses
.
At the same time, China International Bakery Exhibition has always maintained close cooperation with national government institutions and industry organizations, including business contacts, industry exchanges, event cooperation, event organization and other activities
.
Through the perfect upstream and downstream resource structure of the industrial chain of China International Bakery Exhibition, we actively promote business exchanges and information exchange
between industries at home and abroad.

Facing the future, China International Bakery Exhibition will not forget its original intention, keep its mission in mind, and work hand in hand with industry colleagues to forge ahead, respond to changes and seek opportunities
.

Follow the general trend of the market

The tide of market trends is rolling, the wind of the industry is rising and falling, and the pulse is detailed, in order to achieve stability and long-term
.
China International Bakery Exhibition is a witness to the development of the baking industry, but also a witness, but also a practitioner.

Bake a new national trend

The tide of the country is the consumer's memory
of culture and tradition.
Since the beginning of the new national trend of baking, China International Bakery Exhibition has worked with many partners to practice - "Chinese Pastry Field", "24 Solar Terms", "Happy Event", "Bamboo Culture", "Baking New National Tide Check-in Tour" and a series of themed regional exhibitions and activities such as rice dumplings, mooncakes, New Year Gift Theme Forum, and New Year Gift Fair of Bakery China Talk, promoting the industrial chain enterprises to align
with the new national tide.
In the future, China International Bakery Exhibition is willing to work with the whole industry all the way to deeply explore the future development path
of the new national trend of baking.

Pre-made baking

"Pre-baking" refers to bakery products
such as frozen dough, frozen pre-baked pastries and bread.
China's prefabricated baking started late, but the development speed is fast, and 2022 is the first year
of explosive growth of prefabricated baking.
Industrial chain enterprises invest in building factories, investment and financing institutions bet heavily, e-commerce platforms push the waves, and even personally end the game, of course, foreign "monks"
are indispensable.

On the China International Bakery Exhibition platform, exhibition participants can meet various categories of prefabricated bakery manufacturers, including Weiyi, Okun, Nanqiao, Gaobei, Yibakede, Enxicun, Xindijiahe, Huayu Shengxuan, Papa Candy and so on
.
There is reason to believe that prepared baking will push China's baked goods and confectionery industry to new heights
.

Bake+

The bakery industry is a very compatible industry
.
Learning from the developed market development experience of other roasting industries around the world, the combination of roasting with coffee drinks, fast food and light food, supermarkets and convenience stores, ice cream, leisure spaces and other industries can also form a "1+1>2" effect
.
In the process of industry development in recent years, the trend of interactive integration has also gradually emerged, and there are many successful cases
.

Since 2015, China International Bakery Exhibition has specially opened a coffee drink, snack and finished products exhibition area, and gradually expanded into China Coffee and Tea Beverage Exhibition and China High-end Food and Snacks Exhibition
.
The two exhibition areas cover nearly 30,000 square meters of exhibition area, and more than 100 enterprises participated, including Wang Li, Xiangji, Shengtang, Xianhuo, Jiahe, Dunhuang, Oudi, Jiaguoyuan, Weiyi, Ouben, Guicha, Morin, Taizheng, Tongyu, Dedu, Orange Bao, Haoqiyouqu, Vilnas, Guwei Guxiang, Yunmi, Tianbao Bake, Enxi Village, Shen Ho, Naughty Rabbit and other brand manufacturers
.
Combined with the trend of industry integration and development, China International Bakery Exhibition will also work with major partners to focus on "roast+" to create coffee and tea competitions and industry forums
.

Promote smart integration

China International Bakery Exhibition is not only a business platform for the industry, but also an important channel
for wisdom exchange between industries.
Up to now, more than 100 conference forums, theme activities and exhibitions have been held online and offline, and Bakery China think tank
has been built that gathers representatives of key chain and production enterprises in the industry and cross-industry, outstanding bakers and entrepreneurs.
The topics of the event closely follow the trend of market changes, focusing on chain and franchise, roasting + coffee and tea, roasting + Internet, home baking, technical personnel training, new retail, baking new national trend, prefabricated baking, intelligent manufacturing, IP empowerment, investment and financing, e-commerce, explosive marketing, entrepreneurship, wedding and souvenirs, camping, etc
.

The organizer also organized a variety of activities
such as China Bakery Industry Summit, China Bakery Industry Development Forum, China Bakery Industry City Forum, Bakery Series Cloud Exhibition, Immersive Camping Experience Area, China International Bakery Exhibition Innovative Product Display, Roasted Coffee Food Market, and Industry Celebrity Exhibition and so on 。 Among them, the China Bakery China Summit, China Bakery China Forum, China Bakery China Talk, Bakery China Live, etc.
, as the leading products launched by the knowledge of China International Bakery Exhibition, have attracted much attention
from industry peers.

Bakery China Summit is guided by annual inventory and trend forecasting, and gathers enterprise exhibitions to walk in key market areas across the country; The Bakery China Forum runs through the Spring and Autumn Exhibitions, lighting up the stage for sharing industry wisdom during the exhibition; Bakery China Talk has traveled to Shanghai, Beijing, Guangzhou, Hangzhou, Chengdu, Changsha, Jiaxing, Suzhou and other cities throughout the year, focusing on serving the local development of regional markets and breaking down regional barriers to industry development; Relying on the live broadcast and baking business cloud platform, Bakery Cloud breaks through the limitations of time and space and realizes in-depth exchanges
in the industry.
Up to now, the series of knowledge products of China International Bakery Exhibition has served more than 6 million people online and offline
.

Empower talent competition

The upgrading and development of the baking industry not only relies on the progress of industrial technology, but also relies on the growth
of technical talents.
The technical talents of China's bakery industry have experienced learning and imitation, and have developed to the current stage of independent innovation, not only the hard work and inheritance of predecessors, but also the accumulation and breakthrough innovation
of future generations.
In recent years, Chinese bakery professional competitors have frequently appeared on the international stage and achieved good results
.
China International Bakery Exhibition will spare no effort to work with global partners to cultivate talents and select talents for the industry and help the high-quality development of
the industry.

During the exhibition, the China International Bakery Exhibition will hold national vocational skills competitions and various international professional competitions, including: Asian Pastry Chef Competition, World Chocolate Masters China Selection, Louis Lesaffre Cup China Trials, World Bread Competition China Trials, World Pastry Championship China Trials, etc
.
In addition, there are various professional competitions in industry segments, including China Coffee Masters Competition, China Food and Tea Competition, etc
.
The format of the event is diverse
.

Showcase the big stage of innovation

Innovation is an important driver
of industry development.
Manufacturing in China is moving towards a new era of intelligent manufacturing and Chinese creation, and innovation is the top priority
for industries and enterprises.
Every China International Bakery Exhibition is the preferred platform
for the national and even global premiere of new products and technologies of many exhibitors.

Based on innovation and insight into the future, the Bakery China Innovation Award held by the organizer at the same time as the exhibition commended the innovation power of the industry with the power of the China International Bakery Exhibition brand
.
Since the launch of the event in 2018, more than 500 enterprises have signed up to participate, submitted thousands of products to participate, and the organizer selected innovative products in the fields of raw materials, equipment and packaging, so as to encourage colleagues in the whole industry to promote the trend of industry innovation and ensure the steady development
of the industry in the future.

Achieve "big concatenation" of data

As a practitioner of the era of informatization and digitalization, China International Bakery Exhibition has not only built an online system for exhibitors and a cloud service platform for bakery business, but also created a digital new media publicity matrix, and actively promoted the development of
industry baking + Internet, e-commerce, big data and intelligent trends.
China International Bakery Exhibition provides the industry with an informatization and digital "test field" with the omni-channel and omni-platform of China International Bakery Exhibition, and uses digital means to break through the difficulties and bottlenecks
of industry development.

In the process of digitalization, China International Bakery Exhibition has joined hands with e-commerce and digital service platforms such as Tmall, JD.
com, Douyin, Meituan, Dianping, Kuaiduan, Xiaohongshu, Youzan and other e-commerce platforms to release the annual industry development big data report, and since 2020, through the Bakery cloud live broadcast platform, broaden the ideas of industry live broadcast and live broadcast e-commerce, carry out new attempts to expand enterprise business, and have organized more than 130 live broadcasts with a live broadcast duration of more than 540 hours, a total of 689 brands participating, and a total of nearly 7 million online participants
。 In 2021, it also innovatively organized a series of activities with 10 themes lasting 17 days
.
In addition, at the end of 2022, it will also launch the annual finale "Bakery Business Cloud New Year Gift Group Purchase Festival" to try the marketing combination model of "live broadcast + e-commerce + group buying", and work with brand enterprises to expand new opportunities
for industry development.

According to the organizers, as an international exhibition and business exchange platform serving the global bakery and confectionery industry, China International Bakery Exhibition will always be grateful for the companionship and trust
of all industry colleagues for 25 years.
May 22-25, 2023, Hongqiao National Exhibition and Convention Center, Shanghai, the 25th China International Bakery China will meet
again with all exhibition participants.

(All pictures in this edition are from previous editions)

China Food News (December 12, 2022, version 05).