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    Home > Coatings News > Paints and Coatings Market > The art paint market matures to the "picking period"?

    The art paint market matures to the "picking period"?

    • Last Update: 2021-07-25
    • Source: Internet
    • Author: User
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    The biggest difference between artistic paint and traditional paint is color, but home decoration design is a professional systematic project after all.
    During the decoration process, it is very likely that one will lose sight of the other, emphasizing the individuality of the color and ignoring the overall coordination.
    Scientific research shows that different colors have different effects on people's emotions and psychology.
    Correct application of color aesthetics can also help improve living conditions.
    Therefore, the color matching of art paints also requires strict application, which also restricts the popularization of art paints.


    Artistic paint requires strict requirements for construction personnel and requires higher technical content, which is the reason why it is difficult for domestic consumers to recognize artistic paint.
    The construction process of artistic paint is not as simple as wallpaper.
    Since the quality of the final effect is greatly related to the quality and professional skills of the construction personnel, the training of technical workers is very important.


    In addition, there are several other reasons that slow the development of art coatings:


    First, market awareness is low, and consumer awareness has yet to be cultivated.
    In a survey of some "post-70s, 80s, and 90s" consumers, 60% of the respondents did not know about art paints, and 85% of the respondents said that the decoration industry does not plan to consider art paints.
    Only 10% of the interviewees said they would try to use artistic paints in future renovations.
    The replacement of traditional latex paint by artistic paint is a subversion of traditional decoration and may be difficult to accept in a short period of time.


    Second, the traditional channel layout restricts the promotion of art products.
    At present, the main channels of art paint sales are the building materials market and paint distributors, basically facing "new decoration" customers.
    This is tantamount to confining the target consumers to the incremental real estate market, turning them into a niche product, far away from the large number of real estate stock market consumption.


    Third, product standardization and generalization need to be promoted, and it is difficult to define national standards for art coatings.
    At present, there are no specific professional standards for the national and industry standards of art coatings.
    The production standards adopted by the major coatings companies are not unified.
    National standards and industry standards are different because of the different units that are formulated and managed.
    There are also contradictions and constraints.
    Art coatings can only be said to meet the coating standards.
    This aspect also requires the joint development of the industry.


    What is gratifying is that in December 2015, the Market Supervision and Administration Bureau of Shunde District, Foshan City issued the "Union Standards Registration Notice".
    The notice showed that the alliance standard submitted by the Shunde Coating Standards Alliance: Q/SD30-2015 "Construction The "Limit of Hazardous Substances in Water-based Art Coatings" was officially approved for the record, and the record number is: QLB/4406062733-2015.
    This is the first domestic art coating industry standard to officially pass the record, which will greatly promote the development of art coatings in the direction of standardization.


    Artistic paint products are beautiful, environmentally friendly, and diversified in shape.
    These are the advantages of artistic paints, but a key issue that has to be said is that the price of art paints is relatively high compared to traditional paint products, which has also become an important market promotion.
    Resistance, and the level of craftsmanship caused by construction is more challenging for the development of artistic coatings.


    where is the road?


    Facing the envisioned huge market potential, coating companies may introduce foreign brands to develop with their own strength, or establish their own brands to "start from scratch.
    " But no matter which path you choose, it is not easy for the current market awareness.
    Even if foreign art paint brands are introduced into the country, they still need to make great efforts to build brand awareness.
    For example, TASSANI, since entering China, is still in the brand cultivation period.


    If coating companies want to make a difference in the field of artistic coatings, they need to work hard in product segmentation.
    Whether it is brand management or in-depth development of subdivided areas, coating companies are required to optimize production, sales, construction, after-sales and other service links.
    .


    At the same time, due to the high difficulty in the construction of art coatings, it is destined that coating companies cannot simply complete sales and construction services through traditional distributors.
    Therefore, building a one-stop professional team from production, sales to construction services will be the development of art coatings.
    Of choices that companies have to face.


    Take TASSANI as an example.
    In August 2015, it officially entered the Chinese market.
    In September, TASSANI officially announced an investment of 3 million euros to build a new research and development base in China.
    In order to gain a foothold in the Chinese market, TASSANI and institutions have jointly established professional art painting.
    The Craft Training Academy-TASSANI Concave-Convex Space? Art Paint Academy, in just six months, gathered 13 professionals from the fields of crafts, design, color, art, etc.
    , and held four training courses at the same time.


    With the gradual expansion of the art coating market and the cultivation and development of the consumer market, there will inevitably be a shortage of art coating technology talents.
    If art coatings companies want to develop, they must focus on the long-term and build a complete coating training system from the overall perspective.
    Not only to strengthen the training of coating technology, but also to gradually improve the coating technical workers in terms of color, soft decoration, etc.
    In order to bring the essence of artistic paint to consumers.


    Summary: History has proved that not every market development can bring good benefits to coating companies.
    When the development of the coatings industry encounters a bottleneck period under the pressure of the environment, the art coatings market with higher profit expectations is seeking new innovations as a coating company.
    The choice of the transformation of the development path is understandable, but the business is not a smooth path.
    How to develop, each coating company has its own different strategies and chooses different routes.
    For the future, they will either go to the same destination by different routes, or go out of their own excitement-but no matter which route, they should be prepared for "heavy responsibilities and a long way to go".
    (Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )

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