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In recent years, functional drinks have become the main industry, all kinds of functional beverages emerge endlessly, in this trend, even tea drinks also began to do functional elements, when tea drinks have a functional role, will be your favorite tea drinks? The answer is yes, because the new study combines the needs of today's young people, and the tea drink is now sold in the UK.
dawsons in the UK have been branding tea for three years, pioneering tea brand Tea Plus, which provides 100% of the necessary vitamins per cup to meet the recommended daily intake (RDA).
two founders believe sales of their products in the international market are expected to reach boiling point this year.
Speaking about why she left his successful career in Dubai and returned to the UK to start a business in an attempt to fill the gap in the tea market, her husband James said: "I've always had a sense of health, and the constant travel and busyness has kept me looking for healthy, convenient options.
found that vitamin-rich water, probiotic yogurt and foods rich in vitamins and minerals are becoming increasingly popular.
as a big fan of tea, we know how popular herbal and green teas are.
, despite its popularity, tea cannot claim health by botany alone.
we came up with the idea of combining science-supported vitamins with our familiar and convenient teas to produce functional teas licensed by the European Food Safety Authority.
Taa plus was born!Launched in 2016, the brand offers vitamins and minerals such as B6, B12, folic acid, selenium, biotin and vitaminSC and D, as well as plant extracts including echinacea, milkweed, Paraguayan tea and lemongrass.
to satisfy the aspirations of health-conscious people, the company offers four different health-focused products: Vitamin D, Cleanup, Energy, and Protection.
in early 2018, when the pair invested in the TV show Dragon's Den and Tea Plus was re-launched with a new look.
also prompted Tea Plus to establish a partnership with Vitabiotics, the UK's number one vitamin producer, a few months later.
added: "This investment is a huge opportunity for the company to leverage Vitabiotics' expertise and credible goodwill.
"Chris Persad, food associate and training/certification tea specialist at Virginia Dare, concludes, "Over the past decade, consumers have moved away from carbonated beverages and often turned to another healthier option, such as tea."
early growth trends have largely driven all brands.
" raw material suppliers point out that the rapid development of tea drinks is related to the fact that their raw materials can provide a large number of popular product attributes. meghan Sutton, senior marketing specialist at IFF Flavors in Philadelphia, said:
Consumers are increasingly focused on ingredients in food and beverage products, and there is an increasing demand for cleaner ingredients, fewer added sugars and more functional ingredients.
" has to say that this unusual tea drink is a driving force for health trends, formally respond to consumer demand, the development of the beverage industry has a good role in innovation guidance, I believe that the future will gradually be promoted, and consumer needs