"The Big Secret in the Seed" Science Communication Work Camp was successfully held

On April 20, 2021, sponsored by the Science Media Center of the Chinese Science Popularization Research Institute and co-organized by China Agricultural University, Beijing Agricultural College, and Zhihu, the "Big Secret in Seed" event of "Journal Media Benefit-Science Communication Work Camp" is in China The Popular Science Research Institute was successfully held.

Wang Yuping, deputy director of the Chinese Institute of Popular Science, Professor Chen Xuezhen from the School of Plant Science and Technology of Beijing Agricultural University, Professor Qu Lujiang from the School of Animal Science and Technology of China Agricultural University, and other scholars and experts, and representatives of authoritative media such as China Press and Publication Radio and Television News, Popular Science China, Beijing Science and Technology News, etc.

Wang Yuping, deputy director of the China Science Popularization Research Institute, said in his opening speech: “The original intention of the media benefit activity is to build a platform and bridge between scientific and technological workers and the mass media.

The people regard food as their heaven.

Why are grain seeds and improved livestock and poultry breeds so important? As an ancient country with a history of 5,000 years of farming civilization, what high-quality seeds has my country cultivated and improved? Does the super hybrid rice of Academician Yuan Longping represent the highest achievement in seed research? Do we need to introduce grain seeds and improved livestock and poultry breeds from abroad? What are we currently doing in biological breeding? At the same time, how should media organizations strengthen the publicity of agricultural scientific research, and guide the public to correctly understand the relationship between agricultural science and the whole grains, meat, poultry, eggs and milk eaten every day?

With these questions, the two experts started a wonderful lecture.

Professor Chen Xuezhen introduced the plant germplasm bank to everyone in the lecture.

Professor Chen Xuezhen also introduced the results of space breeding.

The topic of the lecture by Professor Qu Lujiang from the College of Animal Science and Technology of China Agricultural University was "Livestock and Poultry Breeds and Poultry Breeding".

Professor Qu mainly shared the three aspects of livestock and poultry breeds and characteristics, different types of poultry in my country, the utilization of poultry breeds and the breeding of new breeds.

The two experts’ in-depth explanations on food seeds and finest livestock and poultry breeds greeted bursts of laughter and applause from the media and audiences present.

With the rapid development of digital media and the continuous advancement of media integration and transformation, traditional media organizations, new media, and self-media have more and more release carriers and communication channels.

The effective way to suppress the spread of pseudo-science rumors is to spread rational knowledge through knowledge and make it public in the most authoritative, timely, and extensive way.

Focusing on core issues such as how science journalists objectively report on cutting-edge scientific progress, how to create and use a variety of easy-to-understand content formats to popularize scientific results to the whole people, the China Science Popularization Institute launched the "Media Benefit-Science Communication Camp" series of activities, Pay attention to scientific hotspot issues and cutting-edge scientific progress, build a normal platform for scientists, media workers and cultural and creative organizations to communicate and co-create scientific communication content, and deepen media workers’ understanding of scientific principles, scientific truths, and scientific and technological progress , Broaden scientific horizons, creatively produce various forms of scientific content, and better serve the goal of science approaching the public.

At the end of the event, Wang Yuping, deputy director of the Chinese Science Popularization Research Institute, on behalf of the organizer, awarded the honorary certificate of "Science Popularization Envoy" to the two experts who participated in today’s lecture, thanking them for their contributions to promoting the spirit of science, disseminating scientific knowledge, and promoting the improvement of the public’s scientific quality.

The road to science communication is heavy and long, and the improvement of the scientific quality of the whole people is inseparable from the active participation and in-depth discussions of scientists, the media, and the public.