echemi logo
Product
  • Product
  • Supplier
  • Inquiry
    Home > Coatings News > Paints and Coatings Market > The car paint big three gathered to give the vehicle a "color" look

    The car paint big three gathered to give the vehicle a "color" look

    • Last Update: 2020-11-20
    • Source: Internet
    • Author: User
    Search more information of high quality chemicals, good prices and reliable suppliers, visit www.echemi.com
    According to statistics, the global automotive coatings market is valued at $8.74 billion in 2018 and is expected to reach $10.65 billion by 2025, with a compound annual growth rate of 2.88 percent from 2018 to 2025. According to the Data of the China Association of Automobile Manufacturers, in 2018, China's automobile industry as a whole is running smoothly, affected by policy factors and macroeconomic factors, production and sales are lower than expected at the beginning of the year, and the annual auto production and sales completed 27.809 million units and 28.081 million units, respectively.
    as the automobile consumer groups tend to diversify, body color demand will also be more personalized
    china
    . Many auto companies in order to enhance competitiveness, in the use of body color more "bold" and diversified, the number of new colors every year. In addition, consumers' changes to body colors have also increased the demand for automotive after-sales coatings. Therefore, color is more important for car paint.
    Asda's 2019 Car Of the Year "Sahara Gold Brown"
    Asda's 2018 Global Automotive Color Pop Report notes that white continues to lead the way, with a 38% preference for the world's most popular car color in 2018, followed by black (18%) and silver and grey (12%). In addition,
    popularity of warm colors is increasing worldwide
    . Yellow and gold cars, for example, are more popular in India and China than in other regions, while brown and beige vehicles are the most popular in North America. This partly inspired Asda's automotive color experts and introduced the "Sahara Golden Brown".
    as an automotive color expert, Asda has launched automotive color of the year for five years in a row,
    2019 launch of the car's annual color "Sahara gold brown", with a unique gold and copper tones perfectly blend "warm", "tough" and "luxury" feeling
    . It is also The first car to be customized for both the original and after-sales markets.
    "Sahara Gold Brown" is a gold and copper hue designed for all sizes, especially the expanding global SUV and truck market. This color can also be used as the main color of a two-tone body, for example with a black roof. "Sahara Golden Brown" is another example of Asda introducing OEM technology into the after-sales market and patching business. It is now well-deployed and ready to be used in Asda's patch paint brands, including Corey ™, Staloc ™ and ™.
    technology, the "Sahara Golden Brown" is derived from assta's Chrome Dyne color paint product system developed specifically for the automaker's original plant. When developing colors, Asda uses automatic sensors to test the readability of colors in order to improve vehicle visibility.
    PPG: Green popularity has increased significantly
    PPG's 2018 Global Automotive Body Color Trends Report shows that the top three most popular body colors are white 39%, black 17% and gray 12%. At the same time,
    green has increased significantly in the global automotive market.
    green's growing popularity in home decoration, wall decoration, furniture, consumer electronics and many other areas will also be reflected in the automotive industry's trends.
    consumers in all major industries still maintain a high preference for composite neutral and fresh green systems.
    green system now accounts for nearly 2% of SUV models in North America.
    Solcz, global hub business manager for PPG Industrial Coatings, notes that automotive colors can be applied not only in body coatings, but also in automotive interiors and hub coatings. Today, hub coatings have become one of the key factors for automotive consumers to personalize.
    metallic colors such as bronze and rose gold, as well as vibrant multi-cut colors and matte colors, have a strong appeal.
    PPG Color Trend Prediction is based on the theme "We are" and is presented by the "With It, With Class, With Out, With Spirit" four color series. (Detailed Color Series Click on
    PPG's 2018 Automotive Color Trends Report
    "Jump Read")
    BASF: Blue is the most popular color series
    BASF Automotive Original Paint Color Report shows that, on a global level, non-color colors such as white, black, gray and silver are still the main colors on the road, with vehicles using these colors accounting for 80% of the total vehicle production. White is far ahead of the curve, while silver's popularity is down from last year.
    color systems, blue is the most popular with consumers, followed by red.is the most popular color in the Asia-Pacific region, but the color system is being valued by consumers.
    in the Asia-Pacific region are increasingly interested in linking color preferences to their lifestyle attitudes and lifestyles. For example, metallic blacks and shiny blacks are in increasing demand in several body segments. Even in mini-cars, silver and grey with shiny effects are becoming more common.
    can be observed in the Chinese market color changes appear more and more rich trend.
    , BASF's 2018/19 Automotive Color Trends mention that in a modern society with increasingly sophisticated innovations such as artificial intelligence, autonomous driving, and robot industrialization, human elements, attention to human needs and emotions are becoming more and more important. Designers in BASF's coatings division have blended this observation into 65 automotive colors.
    Gray and blue are the focus of this automotive color trend series, while neutral colors tend to have a composite effect - a blend of color and natural elements that represent a fusion of reality and virtuality; and blue tones appear in a highly saturated tone, symbolizing the color and light emitted by the smart device screen. Natural texture and color effects symbolize the human qualities of the virtual world.
    is one of the most expressive factors for the coatings industry and one of the most important determinants of consumer choice of products. As consumers focus on color personalization, automotive paint is bent on more customized and complex colors. Insight into market potential and consumer color trends, forward-looking color application is more conducive to automotive paint product development. Automotive paint three giants according to market conditions analysis released color trends, or can bring more inspiration to automotive paint companies.
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

    Contact Us

    The source of this page with content of products and services is from Internet, which doesn't represent ECHEMI's opinion. If you have any queries, please write to service@echemi.com. It will be replied within 5 days.

    Moreover, if you find any instances of plagiarism from the page, please send email to service@echemi.com with relevant evidence.