The categories in the outbreak behave differently Who are the real winners?

Whether sars or the new crown, special times, people's definition of "the necessities of life" is different.
we saw a significant increase in demand for "under the kitchen" category and stored food.
the outbreak, consumers at home dining significantly increased, and related "under the kitchen" category demand increased sharply, such as chicken essence, soy sauce and other condiments.
of course, storeable foods such as biscuits and instant noodles are also popular.
addition, the year-on-year growth rate of anti-bacterial disinfection has increased sharply.
pixabay is interesting that the short-term popularity of necessities will also drive peripheral products, such as instant noodles rose led to a "bubble noodle partner" ham sausage sales increase, disinfection liquid popularity also indirectly led to the growth of indoor fragrance products.
, we also found some new categories of opportunities, such as frozen food, self-heating pots, fast food soup and so on.
From SARS's experience, before and after the outbreak, the basic and non-essentials of life will be reflected in the following laws: the growth rate of sales of necessities basically showed a short-term surge - after the fall - long-term stability of the three stages.
, especially after the inflection point of the epidemic, the short-term growth rate of necessities will decline.
, not the necessities of life, basically showed a rapid decline during SARS - a slow rise in two stages.
, however, we also note that some gift-type food sales are not optimistic, such as liquid milk, alcohol, candy and so on.
we recommend that food manufacturers that produce essentials pay special attention to supply chain adjustments after the outbreak.
the popularity of the healing system products in addition, a variety of outbreaks caused by negative information came, adding to the psychological pressure.
and the emergence of "cure" foods just eases anxiety.
in this new crown outbreak, we found that this year's Spring Festival ice cream sales increased by up to 30%, while convenience store sales of puffed food increased by 17%, and the number of home-made drinks increased by 7%.
the outbreak has also helped Chinese consumers take their health to a new level.
addition to strengthening exercise, more people hope to supplement nutrition through healthy food to improve their own immunity.
such as dairy products, which are often regarded as healthy foods, in some places there is even a phenomenon of oversupply.
Chinese always pay attention to medicine is not as good as food supplement.
believe that after the outbreak, functional foods around the concept of health will usher in a new round of growth.
it's worth noting that health care products, which have performed flatly in 2019, bucked the trend in the outbreak, rising as much as 11 percent.
the outbreak will deepen the importance consumers attach to health care products, health care products market long-term bullish