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The China Consumers Association issued a reminder today that consumers should rationally view the needs of medical beauty, correctly choose medical beauty institutions, and prudently make medical beauty decisions
.
First, clearly understand the boundary between "medical beauty" and "life beauty"
Article 2 of the Measures for the Administration of Medical Cosmetology Services (hereinafter referred to as the Measures) of the National Health Commission stipulates that the so-called medical cosmetology refers to the use of surgery, drugs, medical devices and other invasive or invasive medical technology methods to repair and reshape the human appearance and the shape of various parts of the human body, so as to achieve the purpose of
beautifying and improving people's appearance and body shape.
The fundamental difference between medical beauty and life beauty is that it is invasive or invasive, belonging to the application of medical technology to beauty, life beauty is mostly through amino acids, A alcohol, Bosein and other chemicals in cosmetics to improve skin condition and delay aging
。 In addition, medical cosmetology is also different from general medical behaviors, which are for patients who are physically ill and need medical intervention, with strong public welfare, pathology and necessity, such as removal of skin malignant tumors, use of antihistamines, etc.
; The object of medical cosmetology is healthy people who have "beautification" needs for their appearance and the form of various parts of the human body, which has strong non-pathology, selectability and profit
.
Medical cosmetology can be roughly divided into skin cosmetology, plastic surgery, and body
cosmetology.
Skin beauty category includes photorejuvenation, thermage, skin irrigation, freckle removal, whitening, etc.
; Cosmetic plastic surgery includes nose bridge or chin pads, bone peeling, orthodontics, etc.
; Body beauty includes breast augmentation, liposuction, permanent hair removal, wrinkle removal and skin tightening, etc
.
Medical cosmetology institutions are medical professional institutions that need to be registered by the health administrative department to obtain the "Medical Institution Practice License", have a clear scope of medical cosmetology diagnosis and treatment services, meet the standards of medical institutions, have practice qualifications and have a certain number of years of work, which is very different
from life and beauty institutions.
Second, understand the current chaos and risks in the medical beauty industry
In recent years, the domestic medical cosmetology market is showing a rapid development trend, and consumer disputes caused by medical cosmetology are also increasing
.
From 2015 to 2020, the annual number of complaints received by the National Consumer Association increased from 483 to 7,233, an increase of nearly 14 times
.
According to the analysis of relevant complaint data, there are the following main problems in the current medical cosmetology: some medical cosmetology institutions have incomplete licenses, have not obtained medical cosmetology business licenses or operate beyond the scope; The staff of the institution do not have professional qualifications and the operation is not standardized; The channels of medical products are unknown, and some medical beauty institutions use fakes, parallel injections and copycat equipment; The effect of medical cosmetology is difficult to evaluate, and there is still a big gap
between the service quality and consumer expectations.
First, there are many
unqualified practitioners.
According to iResearch's "2020 China Medical Cosmetology Industry Insight White Paper", the actual number of practitioners in China's medical cosmetology industry in 2019 was 38,343, while the 2018 Health Commission Statistical Yearbook showed that the number of doctors (including assistants) in plastic surgery hospitals was only 3,680, and the data gap between the two was huge
。 Some medical beauty institutions falsely advertise that plastic surgery experts in large domestic hospitals and overseas plastic surgery experts sit for consultation, but in fact, they only borrow their names to attract consumers, and some fabricate some false names of "leading in the industry and well-known doctors personally operate" to create the illusion that their institutions are professional and formal
.
The second is to exaggerate efficacy and create anxiety
.
Some beauty institutions exaggerate the effect of medical beauty through false advertisements, fabricated user evaluations, etc.
, to deceive and mislead consumers
.
Others use medical beauty advertisements with bad values such as "plastic surgery should be early", transmitting and exporting the single aesthetics of Internet celebrities and celebrities, advocating overly artificial "standard beauty", creating appearance anxiety for ordinary people and achieving excessive marketing
.
The third is ambiguous pricing and illegal charges
.
Consumers reported that there are many price items of medical aesthetic services, and the price of the same service item varies in different medical aesthetic institutions, and the phenomenon of arbitrary price increases is serious, resulting in large changes in service prices, and inflated prices have become the norm in the medical aesthetic industry
.
The qualification information of medical aesthetic practitioners, the publicity of medical aesthetic service items and service prices are what consumers want to know most before receiving medical aesthetic services, but some medical aesthetic institutions do not publicize or only provide vague prices in accordance with regulations, such as publicizing the price range without announcing fixed prices, which seriously infringes on consumers' right to
know.
Fourth, the safety of medical cosmetology is worrying, and the risk warning is insufficient
.
Various before and after comparison charts of medical aesthetic treatment are often hung in the premises of medical aesthetic institutions, exaggerating the surgical effect and not mentioning the surgical risks, resulting in consumers only pursuing surgical results and ignoring the risks
of medical surgery.
According to reports, in 2021, Internet celebrity Xiaoran died of systemic multi-organ failure due to infection after liposuction surgery in a medical beauty institution, and the Hangzhou Health Commission reported that this was a medical accident, and the lack of awareness before the operation, improper operation during the operation, and untimely postoperative observation and treatment were the causes of
Xiao Ran's death.
In 2022, 37-year-old Xiaoli died accidentally due to anesthesia while undergoing "autologous fat cheek filling" in a medical beauty institution, and after investigation, the institution did not have anesthesiology diagnosis and treatment subjects and did not have general anesthesia qualifications
.
Fifth, free experience induces consumption
.
Some beauty establishments solicit customers on the grounds of free experiences to entice consumers to buy their products and services
.
Consumers think that they have encountered a "pie", but they do not know that they have fallen into the "trap" of the merchant, and often because they cannot prove that the merchant has forced consumption behavior or fraud, they can only choose to eat "dumb loss"
.
In June 2021, consumer Chen received a call from a medical beauty institution in Haidian, Beijing, inviting her to participate in a free beauty program for the elderly, and when the free project was about to end, the staff persuaded her to do other projects
.
Under the guidance of the staff in turn, Chen was shaken, and as a result, the first consumption cost about 100,000 yuan, and then it was out of control
.
Third, there are risks in medical beauty consumption, and the choice needs to be cautious
At present, the regulatory governance system of the medical cosmetology market is gradually improving, and the lack of self-protection awareness of medical cosmetology consumers is also the main reason for
the infringement of their rights.
The China Consumer Association advocates that consumers establish a correct view of aesthetics and consumption, and do not blindly follow, follow and compare
.
At the same time, we must fully understand the uncertainty and risk of medical beauty, combine our actual needs, choose carefully and consume rationally
.
In this regard, the China Consumer Association reminds consumers that medical beauty consumption is related to their own life and health, and they should choose carefully and carefully do a good job in various strategies:
(1) Choose a formal institution
.
When choosing a medical beauty institution, consumers can check whether the relevant business certificates of the medical beauty institution are compliant and valid through the official website of the health department, and find out whether the doctor has relevant information
such as the "Physician Qualification Certificate" and "Physician Practice Certificate".
In addition, through the official website of the drug regulatory department, it can be judged whether the production channels of drugs, devices and other products are regular, and whether they have passed the review and certification of the State Drug Administration
.
At the same time, it is necessary to choose medical aesthetic diagnosis and treatment items within the scope of institutional practice, and do not choose medical aesthetic projects
that exceed the scope of services.
(2) Carefully review the contract
.
When signing a medical cosmetology contract, you should carefully read whether the relevant terms are reasonable, in addition to checking whether the medical institution and the operating physician have relevant qualifications, you should also check the standards and charges for anesthesia, site disinfection, drug and equipment use, etc.
, to ensure your right to know and choice
.
If the above matters are not carefully examined, consumers may be disadvantaged in the allocation of liability after the dispute occurs
.
(3) Comprehensive understanding of risks
.
Before medical cosmetology, consumers should fully grasp the information and content of the project, fully communicate with the attending physician, and know the risks and contraindications
of the project.
We must always put safety first, make choices objectively and rationally, do not ignore risks and hidden dangers because of blindly seeking beauty, and do not have unrealistic illusions and blind expectations
.
(4) Retain consumption vouchers
.
The sequelae and side effects related to medical cosmetology are not immediately apparent after the operation, and keeping relevant medical records and invoice stubs is also an important part
of medical cosmetology consumers' rights protection and self-protection.
Consumers should keep the relevant consumption vouchers in advance to avoid that in the event of a dispute, they cannot provide relevant evidence due to improper storage, which is not conducive to later rights
protection.
(5) Promptly and effectively protect rights
.
In the process of medical beauty consumption, if consumers encounter damage to their rights and interests, they should keep relevant evidence in time, and even apply for medical evaluation
when necessary.
After the dispute occurs, it can be resolved through consultation with the medical beauty operator in a timely manner, and if the negotiation fails, it can apply for mediation by a consumer association or other professional mediation organization, or complain
to the relevant administrative department.
In addition, they can also protect their legitimate rights and interests
in accordance with the law by applying for arbitration or filing a lawsuit in court.
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