The Chinese Academy of American Sciences, in joint with Tmall, released the 2021 New Year's color: To the red

What colors will be popular in 2021? Chinese gives a different answer than pantone, an international color agency.
January 14, the Chinese Academy of Fine Arts, in association with Tmall, released the 2021 New Year's color, lychee red from more than 1000 trend colors, the name "to the red."
figures show that since December, red searches have skyrocketed on Taobao's Tmall platform, surpassing white and black as consumers' favorite colors since the start of 2021.
" to the red is a kind of hope, but also experienced the outbreak after a difficult year, Chinese good wishes.
," said Song Jianming, director of the Color Institute of the Chinese Academy of Fine Arts and vice president of the China Pop Color Association.
he designed the memorable "Chinese Red" for the China Theme Pavilion at the Shanghai World Expo.
traditional Chinese culture, red has always been the color of choice for important occasions, whether it is a wedding event or a traditional festival.
what kind of red is it to give red then? In the Tang Dynasty's "step map", "to the red" is the western region of the courtier's clothes on the bright and bright, and in the "Fuchun mountain residence map", "to the red" is the mountain maple leaf layer of the forest.
"Nowadays, it's fashionable and more in line with the aspirations of young people, so we chose it as a trend of the future, " says Moning, head of Tmall's new creation.
'give the red' there are three forces, I hope 2021 three times the force! "There are netizens evaluation, " to the red "harmonic sound" to force, and Pantong previously released the 2021 popular color "yellow" and "grey" harmonic "brilliant", are very warm.
It is learned that the Chinese Academy of Fine Arts Creative Center studied more than 100 different kinds of lychee red, and finally from the "sunset", "Danxia", "Yuho", "Lo God" four kinds of lychee red found the most vitality of the color of lychee, "to the red" from which to stand out.
the Tmall Trend Center also show that red is becoming the mainstream color in consumer shopping carts.
With the Spring Festival approaching, sales of red underwear, red socks, red pairs and so on ushered in a substantial increase month-on-month, red shoes, red stationery, red mobile phone case, red pet clothes and other growth rate of more than 1000%.
interestingly, on Tmall platforms, men and women a love "red", like AJ's tidal shoes, JBL stereos, Gucci watches, Huawei's mobile phones, all made their signature red models.
And for female consumers, a variety of colors of lipstick, eye shadow, bra is the basic model, red breakfast machine, fascia gun, cosmetics refrigerator has become the most sought-after 2021 "net red" year goods.
consumers of all ages have different buying preferences.
buy red scarves, tea and snacks after 80, and red underwear, makeup and handicrafts after 95.
With the release of new popular colors, Tmall brands have also launched more "to red" new products, such as Mao Goping's "natural lynity" make-up box, Yili's "lie down to eat not fat" milk card, in the New Year to give more people auspicious wishes.