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The concentration of China's electric heater industry in the civilian sector will further increase

 Last Update: 2021-06-09
 Source: Internet
 Author: User

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The concentration of China's electric heater industry will gradually increase

The concentration of China's electric heater industry will gradually increase heaters

At present, the profit level of the electric heater industry in my country's industrial sector is relatively high, and the utilization level of electric heaters in the civilian sector is relatively low.
With the continuous expansion of the industry's market scale and the increasing number of manufacturers entering the market, market competition will become increasingly fierce.
However, as market competition increases, companies that rely solely on price as a means of competition will gradually be eliminated, companies with technological, brand and marketing advantages will be further developed, and industry concentration will gradually increase.

1.
Intensified competition in China's electric heater market

From the perspective of the number of competitors, with the vigorous implementation of a series of favorable national policies, a good development environment has been provided for the electric heater market, which has caused domestic related enterprises to deploy the electric heater market one after another, leading to China's current electric heater related industries The number of companies has reached more than tens of thousands, further intensifying the market competition in the domestic electric heater industry.

2.
Increased brand concentration in China's electric heater industry

From the perspective of industry concentration, major electric heater manufacturers have formed long-term and stable cooperative relations with major home appliance manufacturers.
Therefore, the competitive landscape in the field of major civilian electric heaters has been relatively stable.
In addition, only a few domestic companies have high-standard electric heater manufacturing capabilities in the industrial field.

　　Statistics show that in the market concentration share of China's electric heater industry in 2018, the top five manufacturers in sales accounted for 37.
5% of the market share, and the top ten manufacturers accounted for 42.
9% of the market share, and the concentration was moderate.
In 2019, the market concentration of the electric heater industry is on the rise, with the sales of the top five manufacturers accounting for 37.
50%, and the sales of the top ten manufacturers accounting for 45.
18%.

　　3.
The leading brand of China's electric heater industry has obvious advantages

　　The electric heater industry market has more than one strong competition.
The leading electric heating companies represented by Dongfang Electric Heating Technology Co.
, Ltd.
occupy a large share of the industry, and most of the rest are small and medium-sized electric heater companies that have not yet been listed.
The advantages of leading brands in the electric heater industry are still more obvious.

　　The brand with an overall market share of over 15% in 2019 is Dongfang Electric, but the following brands are gradually narrowing the gap with the top brands.
In the field of residential electric heaters, due to the impact of environmental protection policies, some small companies in the same industry have been shut down.

　　At the same time, because parts and components companies are in a weak position in the industry chain, complete machine manufacturers are in a strong position, and the procurement methods of downstream companies such as Gree and Midea are basically bill-based, and the overall capital chain of private enterprises is relatively tight, resulting in some Small businesses withdrew due to capital chain issues, and the concentration of the electrical heating element industry for home appliances has gradually increased compared to a few years ago.

　　In the field of industrial electric heating, in the high-end market with high technical difficulty and high added value, a relatively stable competition pattern has been formed for the five major international manufacturers.
A large number of domestic industrial electric heater manufacturers mainly focus on the low-end market with low added value.

　　China’s electric heater industry is a fully competitive industry, with many companies in the industry and fierce competition.
With the further development of the industry’s dominant companies and the continuous enhancement of brand strength, it is inevitable that the market share will concentrate on the dominant companies.
The future of the electric heater industry It will also form a stable competitive landscape like air conditioners, refrigerators and other related industries.

　　4.
Chinese electric heater companies are mostly concentrated in Jiangsu and Zhejiang provinces

　　From the perspective of enterprise distribution, China’s electric heater industry has a relatively high degree of regional concentration, mainly in Jiangsu and Zhejiang Provinces.
Among them, the dominant enterprise Dongfang Electric is located in Zhenjiang City, Jiangsu Province, and Xinye Electronics is located in Suzhou City, Jiangsu Province.
In addition, many enterprises in Guangdong have developed rapidly, such as KONE Machinery and Zhongtai Electric Heating in Shenzhen.

　　5.
The degree of competition in the civil sector will further increase

　　In the industrial field, there are only a few domestic companies that can produce industrial electric heaters with high technical difficulty, such as Dongfang Electric, while a large number of industrial electric heater manufacturers are concentrated in the low-end and low-end markets with low added value.
, Has not been able to enter the high-end market.

　　In the civilian field, the trend of stronger ones has emerged.
Due to the stable industrial chain cooperation between household appliances and electric heater manufacturers, the industry concentration has been high, and its concentration has a trend of further improvement.

　　For more research and analysis of this industry, please refer to the "Development Prospects and Transformation and Upgrading Analysis Report of China's Electric Heater Industry" by Qianzhan Industry Research Institute.
At the same time, Qianzhan Industry Research Institute provides industrial big data, industrial planning, industrial declaration, industrial park planning, and industrial investment promotion.
, IPO fundraising feasibility study and other solutions.

　　Original title: Market competition pattern and development trend analysis of China's electric heater industry in 2020, the concentration of civilian fields will further increase

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