The concept of health drives meat eaters to reduce their intake of meat products

A recent report by Mintel Market Research uk found that more than a third of consumers eat meat substitutes, but only
7
are vegetarians.why meat eaters are willing to eat soy instead of pork? Mintel says it's because of the concept of health. More than half of consumers believe that eating artificial meat is healthier than eating real meat.
Beth Bloom
, food and beverage analyst at Mintel, said: "While meat substitutes may meet the needs of different consumers, targeted health positioning may be more likely to catch the eye of a particular population.among new meat replacement products,
In 2011
, the idea of a strict vegetarian overtook that of ordinary vegetarians, and the idea of "animal-free ingredients" doubled
between
2008 and
2012
, indicating a gradual trend towards extreme eating habits. Similarly, non-GMO ingredients claim to have increased by
155%
.The best-selling meat1.
MorningStar Farms : $
170,200,000
Sales:
45,900,000Suppliers:
Kellogg
Ltd2. MorningStar Farms Grillers :
49,600,000
Sales:
12,500,000Suppliers:
Kellogg
Ltd3. Boca : $
43,400,000
Sales:
11,700,000Suppliers:
Boca
Foods Ltd4. Gardein : $
18,600,000
Sales:
4,400,000Suppliers:
Gardein
International Protein 5. Tofurky : $
14,000,000
Sales:
3,400,000Suppliers:
Turtle Island Food Co., 6. MorningStar Farms Grillers PrimeSales:
12,300,000
Sales:
3,300,000 Suppliers:
Kellogg
Ltd7. Lightlife Smart Dogs : $
800,000
Sales:
2,200,000 Suppliers:
Lightlife
8. Gardenburger : $
8,400,000
Sales:
2,200,000 Suppliers:
Kellogg
Ltd9. Lightlife : $
8,200,000
Sales:
2,400,000 Suppliers:
Lightlife
10. Veggie Patch : $
6,500,000
Sales:
1,500,000 suppliers:
"However, this product was once seen as a substitute for meat consumption, and the expansion in form and taste has led to a rapid growth in such products, from a need to a desire," says Ms. Bloom
of Veggie Patch
. Food manufacturers and marketers have the opportunity to put aside the title of substitute and use such products as a food option with their own characteristics. However, most consumers reject tofu,
67%
prefer real meat,
34%
dislike the taste of meat substitutes, and
20%
dislike the texture. 36 percent (about a third) of
consumers who chose foods that
protein-free animals said they liked the taste. "
the bottom line is that regular vegetarians and strict vegetarians aren't the only ones eating fake meat, and meat eaters like to try this new discovery of super protein," Ms. Bloom said. ”