The crayfish industry is still in the stage of booming development

As the "top stream" of summer catering, crayfish is more and more popular among consumers.

Paddy farming guarantees the supply of crayfish

According to data from the National Bureau of Statistics, the country's total grain output in 2021 will reach 1,365.

Under the circumstance that the supply of staple food and meat, eggs and milk is basically sufficient, the food structure of our country's national table has changed, and the food consumption structure of urban and rural residents is constantly upgrading

"In the breeding process, the cultivation of crayfish in paddy fields not only stabilizes food production, but also ensures the supply of crayfish.

However, in the breeding process, He Jianguo said that there are many problems that need to be solved urgently, mainly in the following aspects:

First, the market time of crayfish is too concentrated, resulting in an imbalanced supply throughout the year

Second, the proportion of small-sized lobsters is high

Third, the problem of crayfish disease

Consumption heat remains stable

Crayfish is the "resident internet celebrity" in the catering track, but the low and peak seasons of crayfish consumption are very clearly distinguished.

Meituan’s takeaway data shows that during May 1 in 2022, the consumer search index for crayfish will reach its highest value, an increase of more than 60% over the same period in 2021

Gao Minghao, an industry analyst at Meituan New Catering Research Institute, combined with Meituan's takeaway data to analyze the consumption characteristics of consumers and the supply of the crayfish industry

In addition, the crayfish category is one of the most expensive categories of food delivery, and the unit price of customers continues to increase

　　First-tier cities have the largest consumption plate, and Shanghai still leads the way, with a year-on-year growth rate higher than that of other first-tier cities

　　Crayfish is well-deserved to be called the king of night snacks, and the night economy boosts the growth of crayfish

　　In terms of supply relationship, in recent years, the number of orders for crayfish in the off-season has not increased, and the growth of the category is mainly driven by the peak season.

　　Gao Minghao said that from social interaction to rigid needs, everything can be crayfish

Crayfish promotes the development of the prefabricated vegetable industry

　　Affected by the epidemic, although the catering market has gradually recovered, the scope of consumer activities has narrowed compared to before.

　　In 2021, the market size of the domestic prefabricated vegetable industry is 345.
9 billion yuan, a year-on-year increase of 19.
8%; the number of prefabricated vegetable-related enterprises is as high as 71,900, and the new number in 2020 alone will reach 12,500
.
Talent and capital are pouring into this highly deterministic track at an unimaginable speed
.

　　Among the many pre-made dishes, the crayfish pre-made dishes with their own Internet celebrity aura are undoubtedly one of the most eye-catching ones
.

　　In addition to dine-in self-pickup and takeaway to enjoy the convenience of home, more and more consumers choose to order pre-made crayfish through e-commerce platforms, or cook fresh crayfish at home
.

　　As the quality of lobster used in pre-crayfish dishes is getting higher and higher and the taste is more and more diverse, pre-crayfish dishes have ushered in a great development
.
According to data from Meituan Shopping Mall, the sales of crayfish pre-made dishes exceeded that of fresh shrimp in May this year, with a month-on-year increase of 268%
.

　　In addition to the shrimp products themselves, crayfish flavored seasoning packs, crayfish noodles, and crayfish flavored snack potato chips have seen significant growth
.

　　According to statistics, the total output value of China's crayfish industry in 2021 will exceed 400 billion yuan, and the tertiary industry, mainly catering, will account for the largest proportion
.

　　Before the popularity of crayfish prefabricated dishes, most of the crayfish consumption scenarios were offline restaurants, and some of them were also made into cross-regional national explosives, with a wide consumer audience and high recognition, saving the future prefabricated form.
huge educational costs
.

　　Wang Xuefei, head of Guolian Aquatic Crayfish Project and deputy general manager of Guolian (Yiyang) Food Co.
, Ltd.
, said that the advantages of crayfish prefabricated dishes are that crayfish consumers reduce market education costs, increase demand by at least 20% per year, and form a consumption ecological rhythm Increase the sales of other single products
.
The disadvantage is that the product standards are not uniform, the increase in the overall water area is lower than the increase in market demand and the brand power is poor
.

　　Wang Xuefei believes that the supply chain of prepared dishes will become more popular in the future, and the degree of automation will become more and more perfect.
The problem of heavy metals in drug residues will also be solved with the supervision of the state.
The key to the most core strength will be the R&D team
.

　　(Wang Jiayi)

　　"China Food News" (August 02, 2022 Edition 06)

　　(Editor-in-charge: Wang Jiayi)