The distribution of benefits from the production and marketing of agricultural products is a comprehensive problem

"I'll just buy some corn, and tell me you're crying

The "low price of grains hurts farmers" made people teary.

Is 6 yuan corn expensive?

The so-called fresh corn, that is, quick-frozen or vacuum-packed fruit corn, is such corn expensive at 6 yuan a piece?

Judging from the price of fresh corn sold through different channels, on an e-commerce platform, some big brands of fresh corn are priced at 6-10 yuan per root, while the fresh corn sold by local specialty stores or farmers directly sells for 6 to 10 yuan per root.

In terms of quality, according to the live broadcast room, fresh corn is different from field corn that saves worry and effort and is resistant to storage and transportation, and requires higher investment in terms of land, labor, seeds and fertilizers

In terms of delivery anchors, New Oriental, which has left the education and training industry, has embarked on the characteristic road of live delivery delivery, with "Chinese and English bilingual + interspersed with various cultural knowledge" to explain, and there are countless fans of cultural output

How Much Do Corn Growers Earn?

When it comes to "low price of grain hurts farmers", how much profit can farmers get from it?

According to relevant media reports, the fresh corn sold by New Oriental is produced in Gongzhuling City, Jilin Province

"The corn that has been traded in the Oriental Selection may have already been purchased by the farmers at the set unit price, so the farmers can't actually share the profits above the market price, but the market is constantly changing at the same time.

"It should be said that this is a good thing for farmers and agriculture, and it shows the value of being an agricultural brand

In recent years, with the improvement of people's living standards, more and more consumers are not only satisfied with eating enough, but also eating well

Industry insiders said that the emergence of new marketing forms such as e-commerce live broadcasts has played a positive role in driving the sales of agricultural products, but at the same time, "low-price wars" and "low-price dumping" have intensified

It is worth noting that for cross-border anchors such as Dongfang Selection, in addition to increasing sales and guiding values, more energy is required to ensure the quality of products

　　According to the research report of Cinda Securities, the sales of the live broadcast room of Dongfang Selection mainly come from food and beverages and fresh fruits and vegetables

　　(Comprehensive arrangement by Gu Yufei)

"China Food News" (Version 02, June 23, 2022)

　　(Editor-in-charge: Gu Yufei)