The end of Chilean cherries sales in China this season: dazzling performance reflects China's stable market

 

Stable quality and good taste, Chilean cherries exports to China have grown year after year

 

According to the Spanish FreshPlaza website, Brian Hu said that cherries have always had a high position in China's imported fruit market, especially in recent years, cherries can be described as star imported fruits
.
Thanks to the advantages of stable quality, good taste and rich nutrition, Chinese consumers have a soft spot for Chilean cherries
.
In 2022, the arrival of Chilean cherries to the Chinese market coincides with the Chinese Lunar New Year (February 1).
The red and round appearance of cherries complements the Chinese New Year celebrations, which makes Chilean cherries popular in China.
Selling has a natural advantage
.
Advanced packaging technology and mature supply chain also provide great support for the quality control of Chilean cherries
.
In addition, new varieties of cherries are now developed every year, which facilitates the successful entry of products into the Chinese market
.

 

In recent years, the transportation industry has developed a lot, especially chartered cargo ships and air freight, and with the huge support from the Chilean Cherry Association's promotion activities in China, the specialization of the Chilean cherry industry has been further realized
.
In addition, the increasingly close diplomatic relations between China and Chile have also created a good business environment for the successful sales of cherries in China
.
Statistics show that in the past few years, about 90% of Chile's cherries have flowed to the Chinese market every year
.
In 2018, China imported more than 9,000 containers of Chilean cherries, 12,000 containers in 2019, and about 17,000 containers in 2020 and 2021
.
It can be seen that the growth trend of China's imports of Chilean cherries is very obvious
.

 

　　Three reasons for the sales performance of Chilean cherries in China this season

 

　　Brian Hu pointed out: "The 2022 Chilean cherries season is drawing to a close
.
We can see that the demand in the Chinese market is still strong this season, thanks to the fairly stable domestic situation in China
.
Specifically, the First, despite the continuation of the COVID-19 pandemic, the Chinese market has remained stable and domestic consumption has not decreased
.
Second, Chinese consumers are increasingly demanding product quality
.
In recent years, with the improvement of people's living standards, Chinese consumers have become more concerned about the quality and taste of food products.
Also more and more attention
.
High quality cherries are very popular, but as we often tell foreign suppliers, we are no longer a market where any imported fruit will sell well, now, only high quality imported fruit can reach the Chinese market
Third, Chinese consumers’ purchasing methods have also changed, and cherries can be sold through various retail channels, including short video social platforms such as Douyin and Kuaishou .

These retail channels are completely different from traditional wholesale markets and can be used for Consumers offer a more diverse buying experience
.
”

 

　　However, the sales of Chilean cherries in China this season are also facing huge challenges
.
Affected by the epidemic, not only are shipments often delayed, but customs clearance requirements have become more stringent, especially in terms of new crown testing and disinfection procedures
.
This has an impact on both the availability and quality of cherries
.
However, as the outbreak was gradually brought under control, these issues also began to be resolved
.

 

　　Brian Hu also said: "In recent years, the quality of China's domestic fruit has greatly improved, which has strengthened the competition between domestic and imported fruits
.
This is in the taste, packaging design and marketing strategy of high-quality domestic fruit.
There are obvious manifestations.
For example, Chu Orange and Sunshine Rose grapes have become well-known varieties to Chinese consumers in a very short period of time
.
In addition, we also see that more and more foreign fruit companies are coming to the market.
Investing in China's fruit production areas, such as blueberry plantations in Yunnan
.
These foreign companies combine China's excellent agricultural production areas with foreign advanced management techniques, which is also good news for the Chinese fruit industry
.
Because Chinese fruit can No longer limited to serving the domestic market, but free to conquer the international market
.
”

 

　　It is reported that Shanghai Nongfu Fruit Co.
, Ltd.
has nearly 30 years of experience in the imported fruit industry.
It is headquartered in Shanghai and has branches in Guangzhou and Beijing.
It has also developed strategic partners in Thailand and Chile
.
In addition, Shanghai Nongfu Fruit Co.
, Ltd.
is also the only company in China authorized to use the Walt Disney trademark, which is to use the Disney logo and cartoon characters in the packaging design of its fruit products
.