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A new national survey showed that 26% of American consumers said they were buying seafood for the first time during the pandemic, nearly half tried to increase their seafood intake, and up to 74% planned to stay at home Cooking seafood
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This is the conclusion based on Dataessential's 2021 Power of Seafood report, which tracks national market trends
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In the past year, the sales of seafood products have increased by nearly 30% at an unprecedented rate, far exceeding all other food categories
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80% of the respondents said that seafood is healthier, nearly 60% said they prefer this taste, and 76% said they would buy frozen fish
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In the seafood rankings, salmon tops the list, whether frozen or fresh, and 70% of respondents said they prefer Alaskan salmon to Atlantic salmon
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Compared with farmed seafood, people prefer wild seafood, with a ratio of five to one.
More than 60% of the people said they want to know where the seafood they buy comes from, whether their source is sustainable, and the issue of harmful additives is that consumers like wild fishing.
Three reasons for seafood
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More than 60% of the people said they want to know where the seafood they buy comes from, whether their source is sustainable, and the issue of harmful additives is that consumers like wild fishing.
Three reasons for seafood
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Interestingly, nearly 75% of consumers said that they choose seafood and plant-based foods because of their attractiveness to health, but in terms of taste, seafood surpasses plant-based foods at 55% and 24%
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More than 70% of respondents said that when they see the Alaska logo, they are more likely to buy seafood and are willing to pay more for it
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82% of consumers believe that stores displaying the Alaska seafood logo mean they are selling high-quality fish and shellfish
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According to the report, seafood salespersons are the primary channel for buyers to obtain information, and recipes provided by stores are the first choice for encouraging people to eat more seafood at home
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