The "except fresh" clause is not a shield for businesses

With the popularization of the Internet and the development of fresh food e-commerce, especially express logistics to improve the timeliness and extensive use of fresh-keeping technology, online shopping of fresh goods has become one of the important consumption methods of consumers

The investigation also found that the problem of fresh green and fresh freshness on the Internet, but not fresh when receiving the goods, is more prominent

In the face of these problems, most consumers will request a return or exchange

In the investigation conducted by the Beijing Consumers Association, the experience personnel applied for a return after discovering that the packaging was damaged.

Because the subjects of this evaluation are all domestic mainstream fresh food platforms, although the return process is complicated and the return experience is discounted, it is still more reliable than the various online stores and fresh food platforms selling fresh food on the e-commerce platform

These situations all belong to the artificial obstacles set up by the merchants, and belong to the abuse and enlargement of the exclusion clauses

The cold chain requirements of fresh food distribution are high, and there are many emergencies.

Secondly, the quality of fresh products is its lifeline

At the same time, strengthen the construction of cold chain logistics

Finally, it is recommended that the fresh food e-commerce platform focus on improving the customer service system of multiple channels such as manual online customer service, manual telephone customer service, and robot customer service, so that they can communicate with each other, respond to consumers in a timely manner, and avoid serious consequences for a normal refund and return request.