The exhibition is not a luxury "show" paint enterprises need to diversify their development.

China Paint Network
News: home building materials industry all kinds of exhibitions will come as scheduled every year, which not only to exhibitors to show new products and brand image platform, but also increase the dealer to find a "good master" opportunity, according to reason, the exhibition is a stone two birds. But in recent years, the exhibition gradually changed the taste, slowly evolved into a money-burning luxury "show." In this regard,
coding enterprises
should be clearly aware that the exhibition is not the only channel for investment, strengthen the diversified development of investment channels, in order to help enterprises go further.
have not yet entered the pavilion, we can see that there are many
seeding brand
in the location outside the pavilion advertising, into the pavilion, a variety of large and small advertising is not out of sight. Strolling through the major pavilions, we can not help but be the luxury of each brand booth, basically each brand booth is a small pavilion, its design is subtle, clever layout so that the exhibitors praise.
in addition to the overall appearance of the booths beautiful, many exhibitors in order to win more attention, adopted a number of strategies to attract attention, the most basic strategy is the beauty strategy. In addition, talent strategy has also begun to become one of the eye-catching strategies of brands, such as the same body painting and a brand of violin live performance. Of course, there are also brands to take advantage of popular characters, the introduction of real-life dolls, in the exhibition site and the audience interaction frequently. Similar eye-catching behavior there are many, it seems that the exhibiting brand is doing something unrelated to the brand, so we can not help but think, the purpose of the exhibitors to exhibit is why?
, home building materials exhibition is no longer as simple as in the past, but added a lot of accessories. Each brand exhibition is not only to promote themselves, but also to absorb more advantageous resources, and further open up the brand's operating market.
Coatings
industry in recent years, the momentum of development is increasingly strong, the old brand continues to grow bigger and stronger, new brands are also constantly catching up, the market competition is extremely fierce, brands as far as possible with all platforms to promote themselves, the introduction of resources.
exhibition time is limited, want to leave a deep impression on dealers and consumers in just a few days, brands can only make a lot of tricks, try to "fight out of position." With the degree of attention, there is a brand promotion channels, a variety of resources can be integrated, brand investment will also have an opportunity. In this way, the various brands in the exhibition of various "fight out of position" behavior has a reasonable explanation.
with more and more famous exhibitions, as well as the strong influx of Internet media, the exhibition is no longer the only way for enterprises to promote brands and attract business. Although there are still many brands to issue flyers, brochures, but has been unable to adapt to the new media era of brand publicity and investment requirements. Many dealers and consumers present generally said that first through the network, clients and other channels to understand a brand, and then to the exhibition to find out exactly. This also provides a model for the vast number of paint brands: online and offline integration, diversified development, comprehensive integration of resources, the value of the channels to maximize the realization of brand promotion and the ultimate goal of investment, so as to occupy a place in the fierce market competition.