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    Home > Food News > Food Articles > The food and beverage giant splits the hundreds of billions of dollars in takeaway market.

    The food and beverage giant splits the hundreds of billions of dollars in takeaway market.

    • Last Update: 2020-09-25
    • Source: Internet
    • Author: User
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    Takeaway O2O catering platform fighting method upgrade, offline catering giants also began to collectively explore this market. On the 15th, Yum China announced the acquisition of takeaway platform to home food club, the acquisition is expected to be completed by the end of May. According to a report released by Bida Consulting, the domestic and foreign sales market maintained a rapid growth trend in 2016, with an overall turnover of 176.15 billion yuan, in the face of a hundred billion-level "cake", in addition to Yum China, McDonald's, Dexter and other catering giants will also takeaway business in the strategic development of enterprises.
    Industry analysts believe that in recent years, "foreign fast food" brand to the restaurant traffic continues to decline, the restaurant industry competition into the white heat stage, with efficient "central kitchen", fast food giants in the takeaway business has a unique advantage, meet the urban men and women of the "home" trend, their enthusiasm for the selling market a little ignited, it can be foreseen that the future takeaway industry will continue to occur large integration and adjustment.
    Yum China's entry into the takeaway market
    Yum China went public as an independent company in November after news broke that Yum China was in talks with Home Food to buy the latter for $200m. Yum China announced on the 15th the acquisition of a controlling stake in home food club, the deal is expected to be completed by the end of May 2017, but the exact amount of shares and the amount of the acquisition has not been disclosed.
    public information shows that the Home Food Association was established in 2010, focusing on Beijing, Shanghai, Guangzhou, Shenzhen and other major cities in the high-end market;
    takeaway market now presents a three-point pattern, hungry, U.S. group reviews, Baidu takeaway three takeaway platforms occupy a total of nearly 90% of the market share. According to the first quarter 2017 takeaway market data report released by Bida Consulting, hungry accounted for 36.5 percent, U.S. takeaways ranked second with 33 percent and Baidu takeaways 17.3 percent.
    In the takeaway market, home food will account for a relatively small share, according to the Internet Data (DCCI) published "China's white-collar third-party network takeaway service survey (first half of 2016)" shows that home food will account for 3.4%.
    agreement, Sun Hao, ceo of Home Food Club, will continue to manage the company after the deal is completed. "By combining Yum China's catering business, which has KFC and Pizza Hut's business in China, with the technical infrastructure of home food clubs, we look forward to synergies in the digital development and takeaway business." Sun Hao said.
    " move from Yum's acquisition to the Home Food Club, the consolidation of the takeaway market is accelerating. Previously, the merger of american groups and public reviews was online and offline integration, this time online and offline integration. Zhang Yi, CEO of Ai Media Information, told the Southern Daily News that under the pressure of the three giants, small and medium-sized takeaway catering platform to maintain a defensive posture is the best choice, for home food club, Yum's huge store system is enough to support its firm foundation, and then seek development.
    Re't know from Yum China, Yum China CEO Pan Weiqi said of the acquisition, "Digital business and takeaway services are the long-term strategic drivers of our business, we hope to build our technology and capabilities in this fast-growing business area."
    analysts said the deal was in line with Yum's strategy of accelerating growth through its digital and takeaway services, with Yum using its lead in takeaway and digital as part of its growth strategy, and the home-grown food team of more than 3,000 people could complement Yum's Business and Strategy in China. As of the end of the first quarter of this year, more than 4,400 of Yum's 7,663 restaurants in China were understood to offer takeaway services, which account for about 12 per cent of Yum's sales in China, up from 10 per cent in the fourth quarter of last year.
    takeaway market led the catering giant to bid for
    in addition to Yum China, another foreign catering giant McDonald's also accelerated the deployment of takeaway business in China. According to a report released by Bida Consulting, the domestic and foreign sales market maintained a rapid growth trend in 2016, with the overall turnover amounting to 176.15 billion yuan. Zhang Yue, senior general manager of Guangdong Sanyuan McDonald's Food Co., Ltd., said in an interview with the Southern Daily News that digitalization and the rise of O2O have changed the pattern of China's foreign food market, according to Zhang Yue, the expansion of takeaway business is seen as one of McDonald's development priorities this year, McDonald's China takeaway business growth of more than 30% last year. In April this year, the integration of "McLeod delivery" and mobile phone order restaurant meal delivery service McDonald's APP in Shanghai, Hangzhou, Suzhou and other cities online, is expected to be rolled out throughout the country in the second half of the year, McDonald's in the development of its own "McLeod delivery" business at the same time, but also to strengthen cooperation with third-party takeaway delivery platform.
    last year, Dexter set up a delivery division to adjust the takeaway model according to local conditions. It is understood that at present, Dexter's delivery team includes Dexter's self-built fleet, the United States group and hungry and other third-party meal-ordering platform takeaways, in the third-party ordering platform has not yet been stationed in small and medium-sized cities, with Shunfeng flash delivery and other courier service providers. According to Su Mingrui, chief executive of Dexter's parent company, Tianjin Top Food and Beverage Services Consulting Co., Ltd., the takeaway business contributed about 20% of Dexter's revenue in 2016.
    For the restaurant giant from last year began to frequently in the takeaway market "show muscle" move, China Brand Research Institute researcher Zhu Danpong said that in recent years, "foreign fast food" brand to the restaurant traffic continues to decline, the overall brand advantage of Chinese fast food, competitive advantage distance narrowed, in the restaurant industry competition into the white heat stage, Yum needs to further improve the quality of service and service speed.
    addition, Yum China's separate listing, the performance is very critical, the acquisition of home food will match Yum's future core competitiveness in China to enhance. Yum's net profit for the full year 2016 was $502 million, up 55 percent from a year earlier, and revenue was $6,752 million, down 2 percent from a year earlier, according to yum's first earnings announcement since the split. KFC's same-store sales rose 3 percent in 2016, compared with a 7 percent decline for Pizza Hut, while Yum China's same-store sales in 2016 were the same as in 2015. "It is not ruled out that Yum China will use home food as its own draining platform for future development layout. In terms of medium- to long-term development strategies, Yum is wise to take this step. Mr Zhu said.

    Connect
    Yao Xuezheng, Honorary Vice President of Guangdong Food and Beverage Association:
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    Yang Fast Food
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    Takeaway business has its own advantages
    Yao Xuezheng, honorary vice president of the Guangdong Food and Beverage Association, said that in Guangzhou, for example, before the takeaway is generally tea restaurant, restaurants are no takeaway business, but in recent years takeaway business in the traditional restaurant business accounted for almost a third. "The takeaway business has created new opportunities for traditional dining, which has gone through three phases. To do takeaway is limited, first of all, there must be a 'central kitchen', previously owned 'central kitchen' catering enterprises are not many, and Chinese food is non-standard, this stage of delivery is mainly some special snacks; Improve, sales of boxed rice has become the main products of traditional catering enterprises, and under the 'Internet and catering', the third platform to provide technology and manpower, some traditional restaurants can conditionally customize birthday banquets, wedding banquets, students' meetings and other special dishes for guests, sent to designated venues. After
    understanding the business development of traditional local food and beverage, we can find that foreign fast food brands have a unique advantage in takeaway business. Yao Xuezheng believes that, first, Yum China, McDonald's and other highly efficient "central kitchen", large-scale is the domestic catering enterprises short board, but is the advantage of "foreign fast food"; Finally, foreign restaurant giants in recent years, store sales slowed, is through store changes or new changes in products this dilemma, the two-box comparison, the development of takeaway business low cost, high demand, encountered the trend of young people "home", their enthusiasm in the takeaway market ignited a little. In addition, Yao Xuezheng analysis that the acquisition of third-party takeaway platform for Yum China to explore a new path of "store-guest" interaction, the establishment of more yuan consumption scenario, derivative other business methods, breaking the single product situation. (Reporter Peng Ying Ou Zhikui)
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