The four major forms of the paint industry are suicide.

China Paint Network
News: After years of development, modern (stores, this single-channel thinking to promote the rapid growth of terminal stores, in the long run is to deprive brand enterprises in the market voiceFor a long time speculation, luxury psychology, lazy encouragement, in quality management frequently appeared like Sanlu such vicious events, especially the "formaldehyde door" frequent exposure, seriously hurt the
coal brand
image, resulting in many
coal
brand died young.
Tangshan incident triggered by thinking: once "Tangshan Evening News", "Tangshan Radio and Television News" Tangshan City Bureau of Industry and Commerce paint brand sampling situation published in the public, a
paint company
a brand series as unqualified products included. This exposure quickly led to some customer returns and a decline in sales of products in Tangshan. The paint company, which has always attached particular importance to product quality, has questioned this and has begun a six-month "road to verse". Finally, Tangshan Industry and Commerce Department made it clear that the test conclusion is wrong and in Tangshan TV, with the "City Bureau of Industry and Commerce issued a paint testing bulletin" as the title, issued the paint product quality qualified statement, to recover the resulting negative impact. This is the result of brand crisis management. And many enterprises do not think, let it go, and finally become "three oral liquid."
't know if the above incidents have any inspiration for everyone? If our paint industry can be as persistent and responsible as the paint, intransigent, do not rely on, perhaps "formaldehyde door" will not appear so frequently, perhaps the paint channels will not make enterprises so embarrassed, perhaps consumer trust in the brand will also improve, perhaps . . . So how exactly should the paint industry develop? Based on our many years of brand operation experience, we have been in contact with many paint companies and other industries to explore the discovery of "the paint industry suicide four forms", to trigger readers and the industry's thinking.
this is the paint industry's common disease, few enterprises to pay attention to the industry's public welfare and social responsibility. In order to make money there are some enterprises by any means, crowding out upstream supplier profits, crackdown downstream distributors, and even promise not to fulfill; And some enterprises steal materials, deceive consumers, which is the main reason why many "formaldehyde door" did not respond, because it violates the most basic ethical bottom line of doing business. Only on their own products firmly recognized, the industry after thinking ahead can have the determination to sue the Trade and Industry Bureau, the paint we mentioned earlier to the community "such as formaldehyde exceeding the standard consumers can get 200,000 yuan of high compensation" public commitment, reflecting the courage of the enterprise and social responsibility, in the face of corporate responsibility we must carry forward and adhere to. Full of responsibility, which is also the most important spirit in the operation of enterprises need to carry forward.
so as an entrepreneur, you have to figure out what it's all about. Remember Yifa long teacher's speech there is such a sentence "entrepreneurs must understand money, money this thing, life does not bring, why bring death?" So enterprises will not only make money, but also want to think about how to spend money, such as employee welfare, dealer support, advertising promotion, public welfare activities and other links of the pay is not in the brand value-added, but the paint industry has several brand systems with scientific norms?
Paint Price
War never subsided, playing in full swing, can not open, a barrel of paint can be sold from 1280-1080-980-880-660-380 to see these data, as an enterprise how to feel? Isn't that suicide? The price is paint into the market lubricant, did not expect to be some enterprises as a life-saving grass. Price war is the next strategy for enterprise survival, this year May Day is a good realistic, many businesses once hit 40% off, sales performance did not see improvement. In fact, as a durable goods industry paint, price is not the main factor affecting consumption, according to the survey found that 60% of consumers think quality and environmental protection is the most important, 20% of consumers think style is the most important, 15% of consumers think after-sales service is the most important, only 5% of consumers think price is the most important. And paint enterprises often for short-term share, to do not conducive to brand development work. Price war not only lowers the brand grade and hurts the enterprise profit, and overdrafts the market ahead of time, so that the enterprise into the vicious circle of the market, resulting in the brand can not get good soil and sufficient nutrients, and soon!
coating industry many enterprises low-level, small pattern, shallow realm, some fundamental can not communicate, some enterprises do not know what is a marketing strategy. Many enterprises like the old cow pull the car, only know to work hard, but do not know to look up to find resources, do planning, preparation, many enterprises are in a hurry to get on the bus, after buying tickets, found wrong, and then turned. In the paint enterprises I know, there is no shortage of temporary holding Buddha feet, dealers are looking for door-to-door to find design companies to engage in image packaging; What does the fire brigade do, most people answer is fire fighting, in fact, fire, if it is fire fighting, no matter the size, there will always be losses! Enterprises lack systematic planning, are temporary pat on the head. Some enterprises make plans, moving is how much to sell this year? What size? When will it go on sale? What industry benchmark? In fact, this seemingly correct strategy, but ignored the scientific basis and implementation details, often end up just on paper. I do not know to achieve the above objectives, the environment, opportunities, manpower, strategy and other factors are very important, if your product is good, missed the sale opportunity, set the wrong sales target, or use the wrong sales method, please ask your strategy can be achieved? Therefore, I think that enterprises should have a sense of fire prevention, for the market situation, industry dynamics, manpower deployment and other aspects of systematic planning, and according to the plan to implement, is the business of the enterprise.
are not successful because they don't even know what's wrong with their businesses? Always feel good about themselves, lack of crisis awareness, brand planning, control of sales channels is not conducive to the blind introduction of career managers, but they can not provide the survival of professional managers soil, everywhere to set up obstacles, really harm themselves. In addition, professional managers in the paint industry lack of professionalism and professionalism, always self-righteous I want to how, from the end of the position of the enterprise to think how I should be, so it is difficult for enterprises to find the right person, even if found is not good. Leading to entrepreneurs do not believe in professional managers, professional managers lack of sense of fate, so that the paint industry into the "lack of talent" dilemma. Why is someone in pain, someone happy? Because a lot of people's hearts are full of hatred, many people think that this society is unfair to him, always feel that they are victims of society, without a grateful mentality, can not find the motivation to work, in fact, we should all thank the industry. Is the industry to give us money and experience, but also to thank our partners, is their own hard work and pay to support the growth of the enterprise. The success of enterprises begins with changing their own care for others, from corporate to industry representatives, from a single competition to win-win cooperation, from focusing on production and sales to focusing on technology and brand transformation, from price competition to value competition, from advertising promotion to brand management, in order to move to brand Kangzhuang Avenue.
now, although many paint brand manufacturers are spending a lot of money to promote brand image, to build the brand's personality and style, but the impact of the brand in the minds of consumers has become weaker and weaker. In today's market environment, brand building has more and more unstable factors, brand development is more and more threatened by a variety of external environment. Many enterprises in the unknowingly or this or that appear in a different form, unknowingly these blind initiatives, is forming an invisible edge, killing many brands of young life. All the results must have its reasons, remember "I am the root of everything", in the face of China's paint industry's current brand dilemma, the killers should reflect on how to focus on the growth of the industry level of innovative thinking, to enhance the sustained profitability of enterprises based on the creation of the industry's 100-year brand, is the paint industry to a benign fundamental way.