The "four modernizations" of digital fruit industry development and seven characteristics of fruit e-commerce development

On December 23, the Fourth Council of the Second China Apple Association was held online and offline simultaneously, and the "China Apple Industry Report 2020" was released

At the meeting, Wei Yanan, director of the Shaanxi Fruit Industry Center, introduced the situation of "Digital Fruit Industry and Fruit E-commerce" through video

Digital fruit industry development

The whole is still in its infancy

1.

2.

3.

4.

The above is the situation in the digital fruit industry

Fruit e-commerce development

At present, there are two concepts: 1.

Specifically, there are six characteristics:

1.

In addition, if canned, dried fruit, preserved fruit, jam, fruit wine and other processed fruit products are also included, the online retail sales of fruit and its products in 2020 will be 160 billion yuan

2.

The top three fruit e-commerce companies in 2020 are Shandong, Shaanxi and Guangxi

3.

Our past 36-head, 48-head turnover boxes are generally not available on the Internet

Why does this trend occur? Because of the development of logistics

4.
Fruits sold online are mainly at medium and low prices

Why is this so? Because e-commerce is de-intermediation from the very beginning
.
Therefore, its price is generally lower than that of the brick-and-mortar store
.
In this way, when selling fruits online, everyone is rushing to get discounts and benefits
.
But we also found another feature: the demand for mid-to-high-end prices is relatively strong
.
That is to say, our e-commerce consumption is also accelerating in layers and grading
.
The trend of high quality and high price is taking shape
.

V.
The main business entities of online sales are small and medium-sized enterprises and farmers

Data show that 90% of fruit online store owners have an annual turnover of less than 10,000 yuan
.
At the same time, the proportion under 10,000 yuan rose by 6% in 2020
.
This proves that more and more fruit farmers choose to go online directly
.

6.
The new model of e-commerce operation is widely used

The most important performance is live broadcast
.
Compared with traditional e-commerce, live broadcast is more simple and easy to use, so the main business entities mainly fruit farmers like to use it
.
Statistics show that last year, people across the country watched millions of live broadcasts of agricultural products alone
.
The next development is very promising! (Editor Li Chuang)