The health care industry is on the road of transformation and recovery

With the outbreak of national nutrition and health needs, the health care industry will embark on a dual challenge of transformation and recovery in 2021

With the change in the structure of consumer groups and the popularization of online social media, the marketing model of health food has begun to change, the proportion of online marketing channels has increased rapidly, and sales are almost equal to the traditional direct sales model

The post-90s and post-00s consumers are younger, and they are called the generation that "cherishes life like gold"

Innovative research and development products have sprung up.

Rapid development of probiotics As one of the fastest growing nutritional and health care segments in recent years, probiotics products have a variety of scientifically proven health benefits, so they have diversified application prospects

Cross-border layout of pharmaceutical companies Chinese pharmaceutical companies have crossed the field of health food.

Digital Transformation and Upgrading of Marketing Models With the popularization of the mobile Internet, the online channels of health food have captured a new round of traffic dividends, which are well suited to the needs of the long tail of consumers, and the development momentum is very rapid

(Source: China Times)

"China Food News" (06 edition on January 26, 2022)

(Editor in charge: Zhu Meiqiao)