The high-end route of beer goes deep and far

Our reporter Gu Yufei

It is midsummer, and beer is ushering in the peak consumption season

A long-term growth cycle is coming

"Structural adjustment, technological innovation, and product innovation are the main themes of the beer industry in 2021.

Overall, in the past year, there are four major highlights in the development of the beer industry:

One is the rise in volume and price

Second, the international influence of domestic beer has increased

The third is the official opening of high-end beer

Fourth, beer raw materials rely on imports

Build an altruistic brand

In 2021, data at the national level, industry level, and enterprise level all show that the output, sales and profits of China's beer industry have reached the highest level in recent years

"Over the years, people's views on alcohol consumption have undergone tremendous changes, especially since the epidemic has lasted for nearly three years, which has caused fluctuations in consumers' psychology

The first thing to notice is the high-end trend

In this regard, He Yong emphasized that only by understanding the true meaning of high-end beer can we go further

It is worth noting that the rise of female consumer groups has contributed to the promotion of high-end beer

Secondly, the trend of diversification of consumer demand is obvious

"To grasp the consumption trend, we must make brands born for consumers

"China Food News" (August 01, 2022 Edition 04)

(Editor-in-charge: Gu Yufei)