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According to Gartner, India's mobile services market will remain almost the same as in 2013 at $19.
2 billion in 2014.
The number of mobile connections in India will increase to 815 million in 2014, up 8%
from 755 million in 2013.
"The Indian mobile market is going through a tough time, with average revenue per voice (ARPU) declining very fast and the growth of data ARPU cannot fully compensate
.
" Neha Gupta, senior research analyst at Gartner, said: "If the prevailing situation in the mobile market does not change, India will account for 12% of global mobile connections, but only 2%
of global mobile services revenue.
”
A major challenge for Indian mobile operators is the growing demand for
OTT voice services.
The proliferation of personal connected terminals such as smartphones and tablets is driving consumers' appetite for OTT communication
.
"Against the backdrop of low fixed broadband penetration, mobile broadband offers an opportunity
to generate significant income in India.
Packaging and selling small and affordable mobile broadband packages is critical
to development.
Gupta said
.
Another opportunity is to focus on innovative mobile apps
that help increase user loyalty.
These apps will drive popular app categories from social and music to include practical apps
such as shopping.
Apps that can provide a high user experience on low-tech phones are more attractive
than others.
Operators that engage with popular content and service brands and bundle apps and services with data plans will drive consumer interest
in mobile broadband.
According to Gartner, India's mobile services market will remain almost the same as in 2013 at $19.
2 billion in 2014.
The number of mobile connections in India will increase to 815 million in 2014, up 8%
from 755 million in 2013.
"The Indian mobile market is going through a tough time, with average revenue per voice (ARPU) declining very fast and the growth of data ARPU cannot fully compensate
.
" Neha Gupta, senior research analyst at Gartner, said: "If the prevailing situation in the mobile market does not change, India will account for 12% of global mobile connections, but only 2%
of global mobile services revenue.
”
A major challenge for Indian mobile operators is the growing demand for
OTT voice services.
The proliferation of personal connected terminals such as smartphones and tablets is driving consumers' appetite for OTT communication
.
"Against the backdrop of low fixed broadband penetration, mobile broadband offers an opportunity
to generate significant income in India.
Packaging and selling small and affordable mobile broadband packages is critical
to development.
Gupta said
.
Another opportunity is to focus on innovative mobile apps
that help increase user loyalty.
These apps will drive popular app categories from social and music to include practical apps
such as shopping.
Apps that can provide a high user experience on low-tech phones are more attractive
than others.
Operators that engage with popular content and service brands and bundle apps and services with data plans will drive consumer interest
in mobile broadband.