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Guilin Xiangshan Scenic Area Ice Cream Landscape Ice Cream, Sichuan Sanxingdui Cultural Relic Ice Cream, Beijing Yuyuantan Cherry Ice Cream.
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With the advent of summer, many scenic spots have started writing on ice cream, and even become a phenomenon-level cultural and creative product in the tourism circle
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Wenchuang ice cream's "out of the circle" attracts attention, mainly because these products fit the diversified pursuit of contemporary consumption
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Nowadays, many people travel not only to visit the mountains and water, but also very interested in food, culture, history and other aspects
However, there are also some cultural and creative products that are used as publicity stunts, lacking the proper cultural, historical, and artistic background, nor highlighting the novelty, beauty, and characteristics of the appearance
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The prices of individual brands have soared because of the cultural and creative titles, but the taste and packaging are rough and single, and the price-performance ratio is far from the psychological expectations of tourists
In fact, cultural and creative products have become popular in traffic and attract attention.
The key lies in whether they are value for money.
They have ornamental value, practical value, and commemorative value, reflect the historical and cultural background and connotation, and can fully grasp the psychology of consumers and the market.
Trend
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Therefore, for the creation of cultural and creative products to successfully break through and have a long-lasting effect, it is necessary to keep the pulse of the quasi-market, innovating in conception, design, connotation, and >