The market enters the foot competition period, coating technology innovation is the key

China Coatings Network
News: Nowadays, the market competition is increasingly fierce,
coatings
industry competition will usher in a period of white heat competition, and under the market rules of strong meat, the phenomenon of polarization of the paint industry will become more obvious, stronger, weaker. In this
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coating enterprises can only take into account product technology innovation and channel expansion, in the fierce market competition to occupy a favorable position.
paint companies deploy in 2015? In any case, naturally, technological innovation must come first. Paint industry development so far, product technology has always been a huge obstacle, although the paint industry in the home building materials industry is a more mature industry, but in the domestic development over the years, the paint industry has not formed a strong competitiveness in the international market. Coating enterprises to carry out technological innovation is to promote enterprise development and industry progress of a major help, and China's paint industry technology innovation is still mostly in the "primary stage", whether it is the core paint production technology or technical personnel management methods, all need to learn more things in the international paint giant. Therefore, coating enterprises need to set up a correct technology innovation strategy.
2015 will be a key year for industry consolidation, and capital and brands will face greater challenges as the wave of closures between small and medium-sized businesses continues to increase, according to industry insiders. In addition, there will also be a shift in channels, traditional channel advantages from 2015 or will show a decline in the trend, coupled with the rapid development of Internet marketing, e-commerce channels may win, may go beyond traditional channels, standing at the forefront of the platform in the New Year. Paint enterprises should also pay attention to marketing channels, in the channel expansion above efforts to seek suitable channels for enterprise development.
in short, under such great pressure from the market, paint enterprises can only win the market by increasing product technology innovation and channel expansion, in order to get more living space in the 2015 industry killing!