The market of ready-made beverages will develop rapidly in 2020

A few days ago, the "2021 16th China (Shanghai) Beverage Cold Drink Carnival Summer Marketing and Annual Meeting" hosted by Shanghai Beverage Industry Association and Oriental FMCG Center was held in Shanghai.

Most companies in the industry have "neutral and optimistic" expectations for 2021, mainly because China took the lead in controlling the new crown pneumonia epidemic in the world, and the consumer market recovered quickly; and the low base in the same period last year is also a factor that cannot be ignored.

Chen Jie, executive vice president of the Shanghai Beverage Industry Association and director of the Oriental FMCG Center, said that in recent years, ready-made beverages represented by CoCo, Happy Lemon, DQ Ice Queen, Qifentian, and throbbing burning fairy grass, etc.

Under the consumption environment of product homogeneity and the declining survival rate of new products, choosing to create high-quality and classic brands in different categories has become an important choice for enterprises, such as unified iced black tea, warhorse energy vitamin drink, Mosleyan room temperature yogurt, Guangmingyou Beverage fresh milk ice cream, Yue Xian live milk, Yakult live bacteria-type lactic acid bacteria drink, Yili chocolate ice cream, Meiji white peach oolong ice cream, Northeast Daban grassland milk ice cream and other high-quality cold drinks are leading in their respective categories and become the representatives of the category

As the needs of the new generation of consumers become more personalized and less price-sensitive, young consumers are more and more willing to pay for products with good quality and good looks

(Li Rong)

"China Food News" (July 5, 2021 04 edition)

(Editor-in-charge: Wang Han)