The market scale of prescription drugs: 700 billion drugstores, expanding the sales scale, and extending the availability

Source: 39 healthy 2013-4-28 prescription medicine, has always been a big cake for retail drugstores looking greedy and hard to eat Recently, Wang Qinggang, general manager of OTC Business Department of Qilu pharmaceutical, said in the "prescription drugs · new ideas of drugstore Marketing Summit Forum" that the sale of prescription drugs in drugstores "can have" According to Wang Qinggang, the total market size of prescription drugs in 2012 was 700 billion yuan, and that of over-the-counter drugs was 100 billion yuan In the sales of prescription drugs, the retail channel accounts for about 20%, and the proportion keeps rising Wang Qinggang said that although the data showed that at present, the hospital is still the main channel for prescription drug sales, with an annual growth rate higher than the retail channel of drugstores However, in the past five years, the proportion of sales of prescription drug stores has been increasing, and the growth rate in some cities has begun to reverse In some cities, such as Hangzhou and Shenzhen, the growth rate of sales of prescription drug stores has exceeded that of hospital channels This is because the medical insurance credit card system and the outflow of hospital prescriptions promote the sales of prescription drugs in drugstores Wang Qinggang believes that the sale of prescription drugs in pharmacies increases the convenience of patients' purchase of drugs; compared with the purchase of drugs in hospitals, patients will get more personalized value-added services; increase patients' independent choice and other advantages For drugstores, it can enrich the product specifications, improve the brand degree of drugstores, and provide product guarantee for attracting customers, which can also increase the profit space of drugstores In addition, because there are chronic disease patients among consumers who need to take medicine for a long time, such as hepatitis B, anti-tumor adjuvant drugs, diabetes, cardio cerebrovascular and other drugs market is very huge, pharmacies can work hard on these varieties, by increasing the use of price advantages and service advantages to attract hospital prescriptions and other ways, cultivate a group of loyal customers, so that the cake of prescription drugs is within reach.