The marketing of architectural coatings should be innovative.

China Coatings network
: building materials market found that the current
coatings
market marketing channels as many as 10, but almost all there are some loopholes, there is a certain risk. Because of the star endorsement to
coating enterprises
considerable benefits, and then many paint enterprises compete for endorsement. I do not know, this is the enterprise to shape the brand there is a cognitive misunderstanding, can achieve the effect of enhancing the brand effect, here we want to play a big question mark.
Many enterprises believe that the image of the star and the brand image of the product is equal, as long as the choice of star endorsement method, the company's brand image will be improved, brand image can also be further enhanced product sales.
Don't know, its concept is the biggest misunderstanding of the enterprise's perception of brand shaping, the enterprise wishful thinking that star endorsement can really bring the brand a hot star effect, in fact, star endorsement and brand image and product sales are not necessarily causal.
Although the star endorsement caused by the storm, but the stars appear in the paint products next to the still very good point of view, it is difficult to say that the star endorsement is synth of "whispering", after all, good products do need appropriate publicity, star endorsement for product sales and publicity to do the icing on the cake is the right way.
Of course, paint enterprises in the choice of star endorsement also want to speak their own position, is not the enterprise to choose star endorsement will be the price of the corresponding increase in the price of products, corporate brand star endorsement should not be above the price of products, star endorsement expensive in the promotion and construction of the brand, please do not lose big.
At present, there are as many as 10 marketing channels in the paint market, but almost all of them have some loopholes, there are certain risks, with the gradual development of the market and the changing situation, how to carry out channel innovation has become the first problem to be solved urgently.
data show that China's total annual paint production has gradually increased from 1.81 million tons 10 years ago to more than 9 million tons, the annual growth rate has been rising year by year, becoming a veritable paint production country. Such a rapid growth, paint enterprises are facing a development bottleneck, that is, many channels, but it is difficult for people to "worry."
" including building materials supermarkets, direct stores, decoration companies, network group purchase, engineering channels, such as the current paint market marketing channels as many as 10, a large number, but for paint enterprises to control them is very difficult. "The general manager of the marketing department of Guangdong Group Co., Ltd. Guo poured bitter water on the forum.
He said, for example, building materials supermarkets, access to this channel requires a large number of entry fees, promotional fees, advertising fees, etc. , so that the price must be raised, this up the competitiveness of enterprises in terms of prices will not be, business will certainly be affected. Therefore, innovative marketing model has become an urgent matter in the coatings industry.
the impact of the new property market, building materials and household industry was dragged down, related business performance also slowed down. Affected by the 'frozen' property market,
coatings company
's earnings growth forecast may also be reduced from 70 percent to between 40 percent and 50 percent.
latest statistics from relevant departments show that China's building materials industry in June sales value of 156.9959 billion yuan, an increase of 32.52 percent YoY; From the above data, China's building materials industry still maintains high growth, but considering the lagging effect of historical statistics, in view of the real estate regulatory policies since 2011, the industry is still generally worried about the future of the industry.
At present, more and more people are exposed to the network, because the network has a series of advantages, many enterprises have also entered the Field of the Internet, network investment agents by more and more enterprises and agents optimistic, and gradually become the mainstream mode of investment agents.
coating network
particularly prefer the network platform, which is estimated to be inexoly related to the relative stability of the paint industry investment agent. Since the major paint portals to carry out
coating investment
agent column, has been favored by paint enterprises and agents, a considerable number of paint enterprises and merchants are buying paint investment agent's center of gravity to the network, the network platform is unusually lively.
the emergence of this trend, and the network platform's own characteristic advantages are indesiable. Some people will be the network investment agent advantage summed up as four points: First, low input costs, large benefits. Second, the speed, high efficiency. By e-mail, information consultation and communication can be completed in minutes online. Third, communication is simple and convenient, interactive.
Major paint stores, during the visit, the author found that the promotional means of merchants are poor, in addition to buying gifts, points, deposit double, full reduction and other common activities, most stores do not have too many unique promotional policies. In the context of the price war has gradually lost its role, the competition between shopping malls and merchants will be more to the characteristics of content and human services. Competition between enterprises will evolve into competition for soft conditions such as service level and corporate culture.
People's lives and work pressure, every weekend need to relax, and decoration shopping most people are also hoping to visit the paint store can be associated with shopping, leisure, entertainment and other activities, when a paint store and other services around the formation of a business circle, consumers after shopping can be near leisure, shopping, entertainment, which undoubtedly has a huge attraction to consumers."Focus on WeChat public number "nine positive paint network"; pay attention to the surprise, sweep the code to view "If your husband is selling paint..." nine positive paint network exchange group: 92525666)