The meal replacement market has been "fatified" by capital, but consumers have lost weight...

The meal replacement market ushered in a blast

It is reported that these financing brands mainly produce meal replacement products with "low calorie and low fever", "high protein and high fiber" and "anti-hungry and full stomach"

In addition, brands such as Dongchi, WonderLab, Wang Baobao, Jiaoyan Times, a1 Snack Research Institute, and Sharkfitt specialize in "snack" meal replacements for young people.

Kong Wei, an expert in the health food industry, told a reporter from China Business Daily that capital is optimistic about the meal replacement market for three reasons

Capital has "fatified" many meal replacement brands, many brands such as Ffit8 and Shark Fett are full of confidence, claiming to break through the hundreds of millions of yuan in revenue this year

Consumers are more concerned about: Can people lose weight after eating meal replacement wallets?

Ruan Guangfeng, director of the Science and Technology Department of the Food and Nutrition Information Exchange Center, once said that the current meal replacements on the market do not have the effect of weight loss.

Kong Wei said that if you only eat meal replacements and not other foods, it is easy to cause nutritional imbalance.

In addition, a reporter from China Business Daily found that the meal replacement products on the market were mixed with fish eyes.

Kong Wei said that according to relevant regulations, sports nutrition foods have their own special production methods and review systems

"The popularity of meal replacements reflects consumers' emphasis on health, but the market is still in its growth stage, and relevant departments need to strengthen supervision to make the meal replacement market healthier