The mid-range market prospect of domestic brand new energy vehicles is considerable

At present, although the development of new energy vehicles in China is in full swing, production and sales have soared, however, most domestic brands of new energy vehicles are very cheap, often less than 100,000 yuan after subsidies, although to meet the requirements of the general public for low price and quality, but can not enter the eyes
of most of the middle class.
However, the expensive Tesla and BMW Audi have fewer subsidies due to imports, so the market field is not wide
.
Therefore, the mid-range market of domestic brand new energy vehicles is a new opportunity for development, and if Chinese manufacturers improve their own strength and focus on the mid-end market, there will be considerable development prospects
in the future.

It is understood that at present, the Chinese brand new energy vehicles sold in China's market, in addition to facing the problems faced by all new energy vehicles such as insufficient cruising range and charging difficulties, the types and grades of products cannot meet the needs of
consumers.
The survey found that many middle-class people who buy new energy vehicles have slightly higher requirements for buying cars, and their psychological budgets are more than 300,000 yuan, but there are too few choices in this level of the market
.
Many people reported that Chinese brand new energy vehicles generally receive greater policy preferences, but they cannot meet their own needs, and higher-level joint ventures and imported new energy vehicles are too expensive
.

In order to seize the market, domestic brands rely on the support and subsidies of the current national policies, attract the attention of low-end consumers at low prices, make domestic brands once again labeled as "cheap", and strive to compress costs in design and materials, and seize the good high-end market by imported brands, which is really not a wise move
.
However, some Chinese brands, such as Geely Borui, Changan Ruicheng, Haval H9, GAC Trumpchi and other Chinese brand products have good product strength, based on these products, it is not impossible
to create high-quality Chinese brand new energy vehicles.
Therefore, domestic brands need to improve the competitiveness of their products, make up for the gap in the mid-end market of new energy vehicles, and provide consumers with higher-grade products
.

In five years, the amount of national new energy subsidies will be reduced from 31,500-54,000 yuan this year to between 15,000 and 33,000 yuan.

Therefore, providing consumers with products with longer cruising range, more reliable product quality and higher grade will become a long-term solution
for domestic brands in the future.