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    Home > Medical News > Medical World News > The Ministry of human resources and social security is short of medical equipment representatives

    The Ministry of human resources and social security is short of medical equipment representatives

    • Last Update: 2020-01-16
    • Source: Internet
    • Author: User
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    Editor: Mick On January 15, the Ministry of human resources and social security released the ranking of 100 jobs in short supply for recruitment in the fourth quarter of 2019 According to the news, in order to better serve the recruitment and employment of employers and workers, and provide data reference for vocational skills training, according to the established work arrangement, China employment training technical guidance center recently organized 102 fixed-point monitoring urban public employment service agencies to collect and summarize the recruitment with tight supply and demand in the human resources market in the fourth quarter of 2019 Job requirements job position information; In this regard, it has formed the "national recruitment and job search ranking of 100 short jobs in the fourth quarter of 2019", which is now announced to the society Relevant information is as follows: The data of this period comes from the data of human resource market recruitment and job application filled in by 102 fixed-point monitoring urban public employment service agencies After eliminating the invalid data, the published data in this period includes the effective data of 96 fixed-point monitoring cities, 83 of which are the same as those in the third quarter, and 13 cities are newly reported in this period As you can see, marketers are the most in short supply In recent years, the unfair competition in the field of medical equipment purchase and sale has gradually become the focus of social attention In the series of corruption cases of medical equipment purchase and sale activities frequently exposed, medical equipment representatives often play an important role Therefore, medical representatives have aroused people's dissatisfaction and even antipathy, forming the so-called "medical representative problem"; Many medical representatives also feel that they lack professional honor and self-esteem As a profession, medical equipment representatives do not directly promote drugs and instruments, but only do some academic promotion activities However, their emergence has increased doctors' understanding of their products, and to a certain extent, affected doctors' academic views and habits of using medical equipment, Objective to promote the sale of pharmaceutical and machinery products So to a certain extent, the medical equipment representative can be about equal to the salesman Then why there is a "special misunderstanding" on behalf of the public In the purchase and sale of medical devices, many medical device representatives pursue the sales performance unilaterally Through various means, such as sponsorship fee, promotion fee, communication fee, bill of lading fee, prescription fee, unified fee, etc., they induce clinicians to prescribe large prescriptions and high prices of drugs, so that patients can bear many unnecessary costs This phenomenon is known as the "representative problem of medicine and equipment" It is undeniable that there are still many imperfections and irregularities in the pharmaceutical industry, which really play a role in promoting the unhealthy trend in the pharmaceutical purchase and sale At the same time, due to the lack of necessary professional knowledge and basic moral cultivation, some medical representatives have affected the overall image of the industry But these problems are not formed overnight, but also far beyond the scope that medical representatives can overcome According to the definition of pharmaceutical representative Charter of International Pharmaceutical Enterprise Association Alliance: Pharmaceutical representative is a business person who is subordinate to the pharmaceutical production or operation company, with the purpose of correct use and popularization of pharmaceutical products, contacts with medical personnel on behalf of the company, provides quality, effectiveness, safety and other information services related to pharmaceutical products, and is responsible for information collection, information transmission and other work Therefore, medical representatives are different from sales representatives in the general sense In addition to basic sales skills and selling products, it is also necessary to have relevant professional knowledge, be familiar with the product's mechanism of action, pharmacology and toxicology, pharmacokinetics and drug use taboo, etc., be able to put forward reasonable suggestions for clinical drug use, timely collect the clinical manifestations of drugs, including the occurrence of ADR, and report the situation to the production department for product improvement Medical representatives need to be responsible to doctors, patients and promote rational clinical use of drugs A qualified medical representative should be able to establish good and long-term business contact with doctors and pharmacists, objectively transfer accurate information of products to medical personnel, and should have a stronger sense of responsibility and higher ethics At present, some pharmaceutical manufacturers link sales performance with personal income, which makes pharmaceutical representatives have to promote drug sales through various ways, including improper means, which makes pharmaceutical representatives face moral censure and are in a dilemma.
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