The National Condiment Industry Cultural Inheritance and Time-honored Brand Development Conference was held in Luzhou

　　On September 9, 2021, the National Condiment Industry Cultural Inheritance and Time-honored Brand Development Conference was held in Luzhou
.
This conference is guided by the China Condiment Association, hosted by the Soy Sauce Professional Committee of the China Condiment Association, the Vinegar Professional Committee of the China Condiment Association, the Condiment Sauce Professional Committee of the China Condiment Association, the distributor branch of the China Condiment Association, and the Science of the China Condiment Association Supported by the Technical Committee, Meishi Media Group, Bosi Interactive Consulting ( Beijing ) Co.
, Ltd.
, and Beijing Yixian Law Firm
.
Head of spices from all honored brand enterprises, catering and retail terminal heads, dealers, suppliers of raw materials, capital investment, branding and planning agencies, packaging , machinery and equipment nearly 200 logistics and business executives and other ginseng plus conference
.

 

 

　　Bai Yan, Executive Vice President and Secretary-General of China Condiment Association, Xu Li, Deputy Mayor of Luzhou Municipal Government, Liu Zhonggui, Deputy Secretary-General of Luzhou Municipal Government, Guo Junlu, Vice President of China Condiment Association and Chairman of Shanxi Old Vinegar Group Co.
, Ltd.
Chairman and Chairman of Shounong Flavor Industry Group Zhou Zhong, Vice Chairman of China Condiment Association Vinegar Professional Committee, Chairman of Sichuan Baoning Vinegar Co.
, Ltd.
Chen Fusheng, Vice Chairman of China Condiment Association Soy Sauce Professional Committee, Zhujiang Bridge, Guangdong Zhou Chaohui, Deputy General Manager of Biotechnology Co.
, Ltd.
, Ren Bo, Chairman of the Mechanical Equipment Professional Committee of China Condiment Association, General Manager of Ningbo Evergreen Brewing Equipment Co.
, Ltd.
, Huang Leping, Director of the Legal Work Committee of China Condiment Association and Deputy Director of the Central Legal Committee of Jiu San Society, Li Shuo, Secretary-General of the Brand Working Committee of China Condiment Association, CEO of Booz Interactive Consulting (Beijing) Co.
, Ltd.
, Che Yourong, Chairman of Beijing Condiment Association, Li Li, CEO of Meishi Media Group, Deputy Secretary of Hejiang County Party Committee and County Mayor Wang Bo, Hejiang County Party Committee Deputy Secretary Zhang Yixian, Hejiang County Deputy County Mayor Li Qi and other guests attended and participated in the meeting
.
Zhao Guozhong, Secretary-General of the Perception Technology Professional Committee of China Condiment Association and Associate Professor of the School of Food Science and Engineering, Tianjin University of Science and Technology, presided over the conference
.

 

　　The meeting was hard-won and meaningful.
I sincerely thank Luzhou Municipal People's Government and Hejiang County People's Government for their strong support
.

 

　　Since humans have drilled wood for fire and discovered that raw meat is cooked, it tastes more delicious, and condiments have been continuously progressing and evolving with the development of human beings and the richness of diet
.
From the taste of nature to the invention and use of traditional salt, sauce, vinegar and other brewing techniques, the history of Chinese condiments has gone through five thousand years, and it has left many valuable cultural heritage, traditional techniques and time-honored brands.

.
The taste of China has become the soul of Chinese dining, and it has also become the deepest memory and nostalgia of countless Chinese for their homeland
.

 

　　Although time-honored enterprises have a long history, superb traditional technology, and profound cultural background, their development is restricted by the lack of systems, concepts, and inheritance protection
.
In the fully competitive market structure of the condiment industry, many time-honored enterprises are relatively backward in development
.

 

　　As the country attaches importance to intangible cultural heritage and time-honored brands, and with the establishment of cultural self-confidence of new consumer groups, new national >
.
Time-honored brands have ushered in new development opportunities and have begun to rise again
.

 

　　To this end, the theme of today’s meeting is positioned as "Enabling time-honored brands to link new consumption" and invited time-honored brand companies that are representative and well-known in the condiment industry in China, and can help time-honored companies in brand building, legal protection, and inheritance development.
, Capital operation, scientific and technological research and packaging innovation empowered institutions to share, communicate, collide and improve together
.

 

　　In addition, the conference was chosen to be held in Luzhou because the condiments in Hejiang County have a long history.
The cultural heritage of traditional and time-honored brand companies such as Xianshi Soy Sauce and Yongxingcheng Soy Sauce is very in place, with distinctive features, providing on-site observation and experience for everyone Opportunity to share
.
I hope that all delegates attending the conference will be able to make a worthwhile trip!

 

　　Luzhou condiment industry has a long history and profound cultural heritage
.
Relying on Chishui River's unique geographical advantages and water quality conditions, we adhere to the characteristic development road of "wine brewing up and brewing oil down"
.
Based on traditional soy sauce, supporting the development of various condiments such as vinegar, fermented bean curd, Chinese pepper, bean paste, tempeh, wheat sauce, pickles, oyster sauce, cooking wine, etc.
, has initially formed a relatively complete industry of "raw materials + processing + sales" The chain promotes a batch of condiments such as "Xianshi Soy Sauce", Yongxingcheng’s "Five-to-One" Soy Sauce, Naxi Huguo Vinegar, etc.
Intangible cultural heritage and national industrial heritage, Xianshi Brewing is known as "China's Soy Sauce Natural Museum"
.

 

　　The "National Condiment Industry Cultural Inheritance and Time-honored Brand Development Conference" was held in Luzhou, which is a great encouragement and spur to the city's further development of the condiment industry
.
We will use this meeting as an opportunity to further protect the traditional culture and skills of the time-honored condiment brands, maintain integrity, innovate, promote the old and bring forth the new, empower the time-honored brands, and link new consumption
.
Strengthen exchanges and cooperation with national outstanding condiment companies, learn from successful experience and advanced practices, and continue to promote the development of Luzhou condiment industry bigger, stronger, and high-quality, and continue to meet the new expectations and new requirements of the people for a better life
.

 

　　Awarding Ceremony of China Condiment Industry Cultural Inheritance Demonstration Base

 

　　The awarding ceremony of the China Condiment Industry Cultural Inheritance Demonstration Base was held, witnessed by the guests
.

 

　　The meeting was successfully held, and the implementation of the "Guiding Opinions on Promoting the Reform, Innovation and Development of Time-honored Brands" and "Opinions on Further Strengthening the Protection of Intangible Cultural Heritage" jointly issued by the Ministry of Commerce and other relevant departments, strengthened the traditional culture of the condiment industry The excavation and protection of the condiment industry will enhance the social influence of the traditional culture of the condiment industry, and guide the time-honored brand enterprises to accelerate their innovation and development
.