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China Coatings Network
: September 1, 2015, the new advertising law began to implement. It is understood that the revised Advertising Law, which refines the guidelines for advertising content and the norms of advertising activities, provides an important legal guarantee for strengthening the supervision and management of advertising and promoting the sustained, rapid and healthy development of the advertising industry. Some experts said that the revision, further improve the legal system of advertising supervision, to protect and standardize the implementation of the authority of the administrative department, increased the punishment of false illegal advertising, to build a civilized and honest advertising market order has extremely important practical significance. So what
the impact
the company's products?
It is learned that the new Advertising Law focuses on solving the problem of the management of false illegal advertising of public concern, clearly stipulates that false advertising content and misleading content are false advertising, and lists the specific circumstances that constitute false advertising, providing a powerful legal weapon for industrial and commercial organs to combat false illegal advertising.
The New Advertising Law not only clarifies the definition of false advertising, but also strengthens the fight against the act of publishing false advertising, including increasing the amount of fines and increasing the penalties for revocation of business licenses for serious advertising violations. Increased credit disciplinary action, provisions for information on illegal acts to be recorded in the credit file.
To this, some experts pointed out that the strengthening of penalties for false advertising, on the one hand, effectively regulate some enterprises false advertising and other acts, on the other hand, also urge enterprises to speak of integrity, from product quality and other substantive places to do real publicity. In addition, the management of enterprise false propaganda chaos, so that consumers can buy real products, effectively protect consumer rights and interests.
about the implementation of the new advertising law, the news quickly attracted the attention of major industries. Some
coatings
enterprises because their own advertising itself has false ingredients, had to do urgent public relations work;
undeniably, advertising to a certain extent has the role of promoting corporate highlights and boosting sales. However, in recent years, the paint industry, the proliferation of false advertising, the transmission of false information has repeatedly occurred, resulting in consumers to listen to advertising and buy the wrong products, the interests of serious damage. At the same time, false advertising disturbs the market development order, but also affects the healthy development of the paint industry. Some paint enterprises will spread false advertising, is from the product is not confident, and when consumers find that the product and corporate advertising is too large, will feel cheated, leaving a bad impression on the enterprise, long-term, enterprises difficult to obtain good development.
, relying on false advertising "sucking powder" is not desirable, pay attention to product quality is Wang Dao. Through the production of high-quality products, access to consumer recognition, and success among consumers to cause word-of-mouth effect, is effective publicity.
the implementation of the new Advertising Law, more stringent, not only the current advertising law of many shortcomings have been carefully patched, but also aimed at regulating the process of coating enterprises to promote goods and services, so that consumers feel more secure.