The new advertising law is officially implemented, furniture enterprises are still ready to be way will?

China Paint Network
News:
September 1, the new advertising law will begin to be formally implemented, which advertising as an important marketing means of
ntcolor, '#0000FF' furniture enterprises is a huge test. In this era of brand, advertising accelerates the promotion of corporate brands, can quickly improve visibility, open up the sales market. But what is common now is some stitch-in-the-stitch propaganda and false advertising. In the face of today's official introduction of the draconian new advertising law, furniture companies are still preparing to make willtly advertising?
Singer endorsement becomes the norm, see stitch-type publicity troubled life
in modern society, star endorsement is no longer new, many furniture enterprises also think that asking star endorsement is a good way to promote product brands. Therefore, in order to be able to be full of bloody killing in the breakout, establish the breadth and depth of the brand, star endorsement-style advertising has become every operator must be marketing means.
, however, with the rise of celebrity endorsements, advertising has entered a different model. Some businesses are blinded by interests and start maliciously advertising, or using celebrity false endorsements. These abnormal means of advertising have seriously interfered with the normal economic order, but also seriously violated the interests of some formal businesses, interfere with the normal life of the people.
the new advertising law is formally implemented, furniture enterprises should choose how to deal with
The new advertising law stipulates that the spokesman must have used endorsement products, and explicitly increase the penalties for false advertising. In the face of such a status quo, furniture enterprises where to go? Product promotion, brand building and how to do?
industry insiders said: excessive publicity, false propaganda, and even bombing-style disturbing advertising investment, in fact, furniture enterprises, the brand is a great harm, for the company is a negative publicity. Therefore, the implementation of the new advertising law will clean up the messy advertising market, for the furniture market to bring another development scene.
furniture enterprises themselves, to choose the right spokesman, adhere to the facts to speak, dig deep into their own bright spots, reasonable and reasonable choice of channels to serve product advertising. In this way, we can deal with the toughest new advertising law in history, in order to find opportunities for development at a time when the advertising market is becoming increasingly regulated.
new advertising law is strict, but it is definitely the best time for furniture enterprises to carry out advertising. Furniture enterprises must recognize the status quo, the introduction of advertising in line with the new advertising law, remember that must not be way will.