The New Consumption Behind the Talk of "Ice Cream Freedom"

With the arrival of summer, ice cream is frequently on the social network hot topic list

The repeated patterns, rising prices and various new cross-border trends have made it a new "top stream" in the food industry

The many changes of Xiaoxiao Ice Cream are actually a microcosm of the new trend of consumption development in China

Ice cream is a relatively popular summer heat-relieving product.

From the perspective of the competitive landscape, the "national wave" boom that has emerged in recent years is also reflected in ice cream

Economic theory believes that the interaction of supply and demand achieves a dynamic equilibrium in the medium and long term, while imbalance in the short term is a normal state

In the face of obvious consumption stratification, it is not wise for merchants to simply give up cheap products and the so-called "sinking market" while launching high-priced ice creams

According to the latest "China Ice Cream and Ice Cream Industry Trend Report" released by the Green Agriculture and Food Nutrition Professional Committee of China Green Food Association and several institutions, China's ice cream market has maintained a growth trend, and the market size will reach 160 billion yuan in 2021, ranking first in the world.

It should also be particularly pointed out that relevant departments should establish and improve relevant industry standards in line with the new changes in product and industry development, and provide reference benchmarks in terms of ingredient safety, modeling specifications, and identification of nutritional and health value, so as to provide reference for the industry.

(Author: Li Qingbin, researcher at China Academy of Macroeconomics)