The new Internet era How do paint dealers "bend oversized"?

China Paint Network
News: The rapid development of the Internet has created one legend and myth after another, while changing most people's consumption habits and almost all kinds of industry traditional marketing model, as if suddenly let enterprises and brands into a new era. Internet for
coating enterprises
, well used can be said to be a corner oversized opportunity, with bad is a slow step, then
coatings
enterprises in targeting the opportunities brought by the Internet at the same time, to find a specific transformation path is the key.
industry believes that the current national paint industry relative to previous years appear to be depressed, not only the growth goals set at the beginning of the year difficult to achieve, many enterprises even face the threat of loss-making closure. At this time node, the enterprise transformation is the most powerful. For e-commerce, many enterprises in traditional industries have experienced the "invisible, look down, do not understand, can not catch up" process. As a result, many coatings companies are beginning to take a quick look at and follow up on the potential opportunities of the technology that are facing up.
, is the Internet really the life-saving straw for traditional businesses? For many traditional paint business owners, the traditional sense of transformation and upgrading is not small, especially to let some of the computer and the Internet is not interested in the older entrepreneurs to the Internet transformation, is a difficult problem.
the transformation of the coating enterprise to the Internet into the background, what is the transformation path of the coating enterprise? Industry insiders point out that the path is mainly around three aspects: products, channels and services. "E-commerce and other Internet technologies are very useful tools, but the most fundamental thing is whether the quality of the product and whether the product can meet the needs of consumers. If the foundation is done well, supplemented by the Thinking and Technology of the Internet, the rapid development of enterprises can be achieved. "
coating enterprises are traditional manufacturing enterprises, marketing methods are often the development of channel distributors. But at present, more and more paint enterprises have begun to set up official website, the opening of WeChat public number, the construction of Internet talent team. Indeed, there are no time and space constraints on the Internet, and coatings companies using the Internet to engage in marketing can achieve results that traditional models cannot achieve. Network virtual display can also save space rent, water and electricity, labor and other expenses.
in addition to channels and products, services can not be ignored. However, coating products because of the size, weight, after-sales service and experience requirements are higher and other issues limit the development of coating e-commerce. This is known in the coatings industry as the "last kilometer puzzle". However, the huge market cake has endless charm. Since 2011, a service model called "Landing Matching" has been on the rise. This model refers to third-party service providers through the integration of local installation of individual households, specifically for online paint sellers to provide "last kilometer" of same-city distribution and on-site installation. It's not just grassroots entrepreneurs who are interested, but many of the big-time regulars in the logistics and distribution industry are equally eager for the cake.
the Internet to paint enterprises business opportunities should be concentrated in two aspects: namely, brand products and other information transmission and communication, and direct sales channels. These two aspects for any paint enterprises should be given great attention, and vigorously develop, if not paid attention to may fall into the cold water boiled frog tragic end.