The new product strategy conference of happy western cakes was grandly held, and the new blue ocean of tens of billions of self-baked baking set sail

On November 8, 2022, the commissioning ceremony of Happy Western Cake Anhui Bengbu Factory, the new product strategy conference and the China Merchants Association were successfully held in Bengbu, Anhui, announcing that Happy Western Cake entered the blue ocean track
of self-baked baking.

At 10 a.
m.
, the commissioning ceremony of Happy Cake Anhui Bengbu Factory was held in Bengbu Food Industrial Park, Cui Haifeng, member of the Standing Committee of Yuhui District Party Committee and executive deputy mayor, Mr.
Yuan Huohong, founder of Happy Cake, Ms.
Liu Ping, President of Happy Cake, and Mr.
Liang Xiangyun, Vice President of Happy Cake attended the commissioning ceremony
.

Cui Haifeng, member of the Standing Committee of the Yuhui District Committee of Bengbu City and executive deputy mayor of Bengbu City, delivered a speech, saying that as a representative of Bengbu's advanced enterprises, Happy Cake has leading advantages
in all aspects.
It is hoped that Happy Cake will carry forward the enterprise spirit of innovation, increase investment in research and development, expand the market, create a benchmark enterprise in the field of self-baked baking, and make greater contributions
to Bengbu, Anhui.

In the atmosphere of the lion awakening team and the noise of gongs and drums, Ms.
Liu Ping, President of Happy Cake Group, delivered a speech and participated in the ribbon-cutting ceremony of the factory production together with the guests, and the Happy Cake Anhui Bengbu Factory was officially put into use
.
The production plant will support the demand for self-baked bakery products from all over the country, and provide solid support
for the blue ocean of tens of billions of self-baked bakery for happy cakes.
Afterwards, the guests visited the Bengbu factory, which covers an area of 12,000 square meters and mainly produces self-baked bread products, with a capacity of tens of thousands
per hour.

At 2:30 p.
m.
, the 2022 Happy Western Cake New Product Strategy Conference and Investment Promotion Conference was held
at Longzihu State Guest House in Bengbu.
Ms.
Tang Shuqin, fourth-level researcher of Bengbu Finance Bureau, Mr.
Yuan Huohong, founder of Happy Cake, Mr.
Zhang Jiukui, Chairman of China Bakery and Confectionery Industry Association, Mr.
Jiang Nanchun, Chairman of Focus Media, the first share of China Media, Ms.
Zhao Xiuli, founder of Walnut Strategy Consulting, representatives of Hema Xiansheng, Family Mart, Algebra, Today, Walmart and Meiyijia gathered at the press conference to witness the new blue ocean
of Happy Cake 10 billion baking 。 At the event, 10 heavyweight news media including China News Service, Anhui News Network, Sina, Netease, Phoenix, Tencent Video, China Food News Media, China Food Network, China Food Industry Network, and China Safety Food Network gathered together to witness the 10 billion blue ocean launch strategy
of happy cakes.

Mr.
Zhang Jiukui, Chairman of China Bakery and Confectionery Industry Association, delivered a speech, saying that Happy Cake has been leading the development of the baking industry and is a leading enterprise
in domestic O2O baking.
At the same time, self-baking promotes the development of the baking industry and is the ultimate solution for baking, and firmly believes that Happy Western Cake can make the new category of self-baked baking bigger and stronger, lead the new upgrade of the baking industry, and create a new blue ocean
of baking of more than 50 billion.

Mr.
Yuan Huohong, founder of Happy Cake, delivered a speech, pointing out that Happy Cake is creating a new category of self-baked bread strategic layout, which is an innovative move
to lead the baking industry again after transforming into an O2O cake brand.
By using the advantages of product research and development, supply, production, warehousing, logistics and digital construction, Happy Cake helps the new category product line gradually transition from self-roasted croissant large items to multi-product line layout, and its self-baked bread product line is expected to enter more than 50,000 terminals
in 2023.
Happy Cake hopes that consumers can eat freshly baked bread anytime, anywhere, and lead "self-baked" bread to become the largest category in the bread industry by creating a differentiated competition strategy, seizing the blue ocean
of tens of billions of dollars.

Ms.
Zhao Xiuli, founder of Walnut Strategy Consulting, mentioned at the conference: "self-baking" found the prefabricated industry in the bread track of the road of the road, the strategy of happy western cake to enter self-baking is to walk in the forefront of the development of the baking industry, self-baked bread is compared with the previous baking industry consumption attribute upgrade brought about by the breadth of the population, eating frequency and sales bread upgrade
.
Happy Western Cake took the lead in seizing the self-baked baking industry, and gradually transitioned from a single explosive product line to a multi-product line layout by creating a differentiated strategy, and is prying the blue ocean
of self-baked baking with irreproducible advantages.

Mr.
Jiang Nanchun, Chairman of Focus Media, delivered a speech, pointing out that Focus Media has been working hand in hand with Happy Bakery for many years, and has witnessed the transformation of Happy Cake from traditional baking to O2O new retail baking leader
.
In the future, Focus Media will make every effort to promote the explosion of happy cake self-baked bread into the mainstream of the city, lead the trend of self-baked bread, and become a leading brand
in the baking industry with tens of billions of dollars.
Subsequently, Happy Cake signed a brand communication cooperation strategic agreement with Focus Media to jointly launch the new blue ocean myth
of tens of billions.
Focus Media made every effort to promote Happy Cake to achieve 10 billion revenue, and Ms.
Liu Ping, President of Happy Cake, and Mr.
Wan Peng, Partner of Focus Media, signed a strategic cooperation agreement
on the spot.

Happy Cake went all out to enter the self-baked baking industry, and launched a special strategic cooperation ceremony
with representatives of Hema Xiansheng, Family Mart, Algebra, Today, Wal-Mart and Meiyijia.
Later, more than ten distributors from all over the country obtained the authorization letter for the self-baking business of happy western cakes, and the signing amount on the spot exceeded 280 million yuan, joining hands to participate in this 10 billion feast
.
People from Tiannanhaibei gathered in Bengbu to jointly create a new blue ocean chapter of tens of billions belonging to happy pastries and strategic partners, and move towards a new era
of China's baking industry.

Happy Western Cake Self-baked Bread is committed to creating a "home bakery", as long as there is an air fryer, "one on, one put and one off" 160 °C baked for 5 minutes can eat hot freshly baked bread, is a new choice
for family users breakfast, white-collar office afternoon tea, supper and fast and convenient.
The new products of the Happy Cake Self-Baked Bread series use rapid freezing and fresh-locking technology, which can directly reach the freshly baked quality
of the bakery.
Its original self-roasted croissant product 0 added preservatives, 0 trans fatty acids, is the most popular product in this series
.
The product technical consultant of Happy Bakery is from the Wang Sen World Celebrity Chef Center, which has 5 world champions, and its technical partners have been awarded the "Double World Champion" and won the World Bread Competition Finals Best Art Bread and other honors
.
The self-baked bread product series developed and produced under the guidance of the world's champion bakers, including self-baked red bean egg yolk pastry, self-baked red date brown sugar cake, self-baked bagels, self-baked pizza, self-baked pineapple buns and other products
.

Happy cake self-baking leads the development and innovation of the traditional baking industry, with the dual development potential of B-end and C-end, and broad prospects for blue ocean opportunities
.
Happy Western Cake, which has been deeply engaged in the baking industry for many years, has innovative genes, and its brand awareness, digital construction and innovation capabilities, online and offline channel coverage, and supply chain advantages provide rapid replication capabilities
for this entry into the new track.
Happy Western Cake will make comprehensive efforts in the field of self-baked baking, so that every consumer can eat freshly baked products anytime, anywhere, pointing to the new blue ocean of tens of billions of baking, and once again creating a new chapter
in the baking industry.