The new regulations will accelerate the supply-side clearing of the liquor industry

Recently, the State Administration for Market Regulation issued the "Detailed Rules for Liquor Production Licensing Review (Draft for Comment)" (hereinafter referred to as the "Draft for Comments").

"Liquor labels shall not be marked with the words 'specially offered' and 'specially offered'"

In the early days, words such as special supply, exclusive supply, special purpose, and special production often referred to "single channel", such as special supply hotels and special supply supermarkets.

Regarding the "special supply" of liquor, some industry insiders said that liquor companies did produce similar products before, but in recent years, the market has been gradually standardized, and mainstream companies have not set foot in it

Liquor industry analyst Cai Xuefei said that labels such as "special supply" and "exclusive supply" are usually marketing methods adopted by small and medium-sized wine companies with insufficient brand power and low quality concept in order to maintain high product prices and the concept of scarcity.

"Vintage labels should truthfully state the true age and proportions of the various base wines used"

With the rise of the consumption trend of "drink less and drink better", the introduction of liquor vintage has become an important direction for high-end liquor enterprises

In 2019, the China Alcoholic Drinks Association released the "Group Standards for Liquor Vintage Liquors" to strictly supervise the production of vintage liquors

Although the vintage wine standard of the China Alcoholic Drinks Association has played an obvious role in regulating the industry, because the group standard is not mandatory, it cannot effectively restrict the chaos of the vintage wine industry

"There is a lack of corresponding elaboration and standards in the industry to mark the year and proportion of old wine, which leads to confusion in the definition of old wine and misleads consumers

(Comprehensive arrangement by Gu Yufei)

"China Food News" (December 20, 2021 04 edition)

(Editor-in-charge: Gu Yufei)