The new strategy helps Haihong old people to move to the leading position in the industry

Haihong old people to develop a new ambitious strategy, clear "by 2025 to double income" timetable.
income can double the positive impact of Haihong elderly people.
Focus is on the business as a whole, leading the way in the target segment, becoming a leader in sustainability in the industry, and focusing on innovation and digitalization.
2020 is a transforming year for Haihong Old Man, a global coatings supplier.
This year, Haihong old people face the challenge of the new crown pneumonia epidemic, still in the global supply of paint products, and the development of core business areas, while developing a new development strategy, focusing on the 105-year-old century-old enterprise's further development.
the current main content of the
strategy is that in the next five years, Haihong elderly will double their revenues by reorgoting key regions, achieving leadership in key market segments and making acquisitions, while accelerating the process of sustainability, innovation and digitization.
Peterson, President and Chief Executive Officer of the Group, said: "In 2020, the world has pressed the pause button and the global business, including ours, has been challenged internally.
this phase, we have accelerated the strategic process.
now, we have laid the foundation for doubling revenue and helping our customers, partners, and employees significantly increase their positive impact.
we want to build an industry-leading position, invest in the core market segments, sustainable development as the basis for business.
" strategy will be achieved through acquisitions, organic growth, sustainability, investment innovation and digitalization.
Haihong Senior expects 50 per cent of its revenue growth to come from mergers and acquisitions, but the strategy also clearly emphasizes Haihong's need to build a leading position in four market segments: decorative paint, marine paint, infrastructure and energy anti-corrosion coatings.
2025, we expect more than 50% of our revenue to come from our leading market segments and regions, compared with less than 10% today.
Peterson, chief executive, said: "In the past our business was fragmented and not deep enough, so we focused on our business by exiting some of our own areas and strengthening others.
addition, we know that our customers need suppliers who can provide end-to-end solutions and have an in-depth understanding and impact on the market.
, we have begun to transform the way we sell and grow, building stronger partnerships with many customers to truly understand their needs and future challenges and work together to develop differentiated solutions.
" new strategy also sets ambitious targets for sustainable development, such as achieving carbon-to-carbon in their own operations by 2025 and reducing the carbon footprint of our customers.
to ensure that we are a sustainable leader in the coatings industry in a rigorous, scientific and proven manner, we are committed to science-based emission reduction targets.
framework for sustainable development will be released in February 2021.
Peterson added: "With sustainability as the business's business, Haihong Seniors will drive change within the company and across the value chain through products and services.
see sustainability as a driving force for growth and help our customers achieve their Sustainable Development Goals.
our goal is to double in size over the next five years, making our commitment to sustainability all the more important.
we are ready to make bold decisions while accelerating development.
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