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    Home > Food News > Food Articles > The Norwegian and Chilean salmon industries still value China's potential market

    The Norwegian and Chilean salmon industries still value China's potential market

    • Last Update: 2021-02-24
    • Source: Internet
    • Author: User
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    Imported salmon faced huge challenges in the Chinese market as a result of the outbreak, According to Seafood News on February 3.
    estimates that China's total imports of frozen salmon have fallen by about 50%.
    , however, the market is too "attractive" to give up, and exporters remain confident about their future there.
    investors plan to invest more to boost local demand, while some exporters have updated their development plans to grab a bigger share of the market.
    outbreak in early 2020 forced the temporary closure or even permanent closure of a significant number of restaurants in China, leading to a sharp drop in salmon consumption in China, where most salmon is sold through local restaurants.
    after a short-term rebound, the discovery of coronaviruses on imported salmon packaging in June exacerbated the "nervousness" of the market, with exports suspended for almost a month or two.
    despite the market's depression, many people still believe in its potential.
    , for example, Victoria Braathen, china director of the Norwegian Offshore Commission (NSC), says Chinese consumers are now paying more attention to the quality, traceability and sustainability of their products, which means norwegian products have more opportunities in the Asian market.
    This confidence is by no means blind, and although Norway's salmon exports to China were volatile last year and even fell to near zero in February, totaling just 17,000 tonnes in 2020, an impressive record compared with previous years, volumes in the second half of 2020 have risen for six months in a row, according to available data.
    Some exporters have not hesitated to wait for the market to develop, but have come up with new development plans, as is a good example of Chile, which plans to invest $200,000 in virtual markets (e-commerce platforms) to boost demand in China.
    the outbreak did not change exporters' perceptions of the eastern market, it did change their development plans.
    salmon used to be sold through restaurants, but now sellers are turning more attention to the development and research of online sales channels and personal consumption habits.
    , according to industry insiders, retail growth has largely helped them make up for the loss of restaurant sales, which, more importantly, are expected to continue to grow.
    salmon producers have taken action to better promote salmon to individual consumers.
    Marine Harvest, for example, uses its processing plant in Shanghai to launch new products for individual consumers.
    , Cermaq has set up a traceability system where Chinese consumers can scan codes for salmon traces.
    analysis suggests that it is undeniable that salmon exporters will have a hard time rekindling Chinese's enthusiasm for imported salmon, and that competition is likely to intensify as global salmon production increases this year, but enthusiastic buyers deserve to be done by producers and exporters.
    during coronavirus infections, household consumption in most markets increased by 30-40 per cent.
    in China, salmon potential may be greater, but the first task is to rebuild consumer confidence, which is not so easy.
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