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    Home > Medical News > Medical World News > The off-season for a batch of pharmaceutical sales is here!

    The off-season for a batch of pharmaceutical sales is here!

    • Last Update: 2021-07-22
    • Source: Internet
    • Author: User
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    Medical News, March 1st.
    After the Spring Festival, the off-season is coming.
    What should the market do?
    1.
    A wave of sales
    before the holiday Before the holiday, due to a small wave of rebound and resurgence of the new crown epidemic in North China, Northeast China and other places, all parts of the north have entered a tense moment of strict prevention and control
    .
    As a result, manufacturers that produce heat-clearing and detoxifying drugs once again experienced a period of stock out of stock.
    Various manufacturers also worked overtime during the Spring Festival to meet market demand
    .
    The rebound of the epidemic last year was also expected, because in the global climate environment, coupled with the gradual cooling of the weather, a small-scale resurgence is normal
    .
    Thanks to the strong measures taken by governments at all levels and the conscious compliance of the common people, they resolutely fought the battle of strict prevention and control, and soon contained the spread of the epidemic
    .
    The sales climax before the holiday was mainly focused on heat-clearing and detoxifying products, or anti-viral products
    .
    Most of the products are on the market.
    I don't know how much they have been digested, how many are still in the warehouses of pharmaceutical companies, and how many have been bought by consumers and kept in their own medicine boxes
    .
    The Spring Festival is spent in a peaceful atmosphere.
    The small-scale epidemic in the north has been completely controlled, and the number reported every day is getting smaller and smaller
    .
    Although it is still under prevention and control, all work has returned to normal
    .
    As a manufacturing company , we did not relax the prevention and control of the epidemic during the Spring Festival.
    According to the needs of the market years ago, we are still collecting raw materials and packaging materials in an orderly manner, and arranging production in a planned and reasonable manner.
    There is a phenomenon of out of stock to meet orders from all over the world
    .

      2.
    Fight the first battle of sales after the holiday.
    The
    Spring Festival has passed, and normal sales are about to begin.

    .
    As in previous years, all pharmaceutical companies will prepare their sources of supply and rush to all parts of the country at any time
    .
    However, this year’s post-holiday sales may still be a bit different from usual, that is, through the information systems of various companies, to understand and master the batch of products sold before the holiday
    .
    Is it really used up, how much is left? Or is it just shifting the inventory and still floating in the market? Because of the sudden peak sales season, there are all kinds of subjective and objective reasons, often coming fast and going fast
    .
    Therefore, sometimes the sales data is exaggerated.
    Don't believe this or that rumor.
    Only if you go deep into the front line and control all the inventory of all our dealers and distributors, can we be the first in sales after the holiday.
    Battle
    .
    For example, heat-clearing and detoxification products have their peak sales seasons and low sales seasons.
    After the festival is the key time to impact sales, if you get it right, you can take the initiative in this year's sales, and you can sign distribution cooperation agreements with more distributors.
    , Lay a good foundation for the completion of this year's tasks
    .
    Otherwise, after March and April, the heat-clearing and detoxification products will soon enter the off-season for sales.
    If you work hard at that time, the day lilies are really cold
    .

      How to fight the first battle of post-holiday sales?
    First of all, there must be strategies and specific implementation tactics that are in line with the actual market conditions, comprehensively understand the advantages and disadvantages of their own products from a large perspective, and use methods to learn from each other to win the right to speak in the market; Second, there must be a team of salesmen who dare to fight tough battles Nowadays, the market and marketing model are volatile.
    Only those marketers who are familiar with market laws and can flexibly master national policies can do their best in their markets and specific positions, overcome difficulties, and strive to complete the sales tasks assigned by the company; The author also has a set of sales policies that can mobilize all dealers and all salesmen
    .
    Nowadays, the market competition is too fierce, and many varieties are fighting for the price of a few cents.
    If there is no policy support that suits the actual market conditions, all efforts may be in vain; in addition, there must be a win-win cooperation.
    Mentality, the market is not made by one person, nor is it made by one company
    .
    No matter how the best product, no matter the policy, if there is no good partner, even if it is in the market, it will be difficult to sing, and it will not be able to make any waves
    .
    The current market segmentation is becoming more and more transparent and open.
    An excellent partner is your hope for success in the local market
    .
    Cooperation can be a win-win situation.
    Of course, the biggest foundation of cooperation is the reasonable distribution of benefits.
    Only if the maximization of benefits is given to partners, will you be far from success? Finally, it is necessary to use the Internet information platform, whether it is a controlled product or a common product, if it leaves the Internet sales, it will sooner or later be eliminated
    .
    Blocking is worse than sparse, as in the past, blindly staying away from the Internet to control sales, what will the end result be? It goes without saying
    .
    Fighting the first battle of post-holiday sales is the top priority of every company after the holiday.
    How to fight? It is the key to the game of each company.
    The routines are different, and the results are definitely different
    .
    Only those companies that stand on the cusp of the market can become market players
    .

      3.
    The price reduction of medicines is a trend.

    From the second half of 2020 to the present, two consecutive national procurements have caused the price of conventional medicines in public hospitals to drop again and again, which not only caused the country to drastically reduce the expenditure on medical insurance, but also tens of millions of dollars.
    Of patients have tasted the benefits brought about by the price cuts of medicines
    .
    As a manufacturing company, on the one hand, it has to compete for entry into the national sourcing bidding catalog, so as to have the opportunity to share the cup of national sourcing products in bulk purchase; on the other hand, it has to ensure product quality within the enterprise.
    Extensively increase revenue and reduce expenditure, reduce various production costs, and each link of the number must be accurate to the decimal point
    .
    Because in the negotiation of nationally sourced varieties, there is more price competition.
    If there is no price advantage, even if your own products enter the nationally sourced catalog, it will be a waste of bamboo baskets
    .
    Therefore, for a long period of time in the future, price will still be the core force of product competition, and price reduction of medicines is a trend, which cannot be reversed by any company or individual.

    .
    Whether it is hospital clinical varieties, OTC controlled sales varieties, or self-operated varieties of individual clinics, they are all regulated by the country's macroeconomic situation
    .
    In the general climate where the prices of nationally sourced products are greatly reduced, the operation of several other price control modes will be more or less affected.
    This is the marketing outlet that the mainstream situation has brought to the pharmaceutical market
    .
    Especially in cities, the large-scale use of nationally sourced products in public hospitals at all levels will inevitably affect chain pharmacies and single pharmacies throughout the streets and alleys
    .
    Under the continuous impact of nationally-produced varieties that continue to cut prices, how long can the layered price control mode of chain pharmacies and single pharmacies be supported? The era of relying solely on hospital operators to do pharmacy business is basically over, because consumers’ psychology of purchasing drugs and consumption concepts have gradually become more rational
    .
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