The paint industry diplomatic difficulties, how enterprises "inside and outside"?

China Coatings Network
: From the 2014
coatings
market, the development of the paint industry is very slow. On the one hand, foreign enterprises go southwards, invade the paint market to share the paint market profits, the survival space of local enterprises become narrow; On the one hand, the domestic property market is weak, raw material prices continue to rise, coupled with the serious shanzhai, weak promotion and other issues.
coatings
is struggling, with a word to describe today's paint industry is a serious internal and external problems. In this regard, if coating enterprises want to achieve sustainable development without being eliminated, they also need to ensure product quality, enhance service quality, effective management agents.
Coatings industry enterprise integrity crisis problems occur from time to time, because manufacturers in order to short-term profits are not at ease in the down-to-earth improvement of product technology and quality, but keen on concept hype or marketing victory, leading to late-stage problems followed - product quality is not hard, the chance of withdrawal increases; Advertising booing head is greater than the actual product, more and more people complain, leading to a crisis of integrity, even if there is a large-based advertising or re-doing the product is difficult to restore consumer confidence. Therefore, to do a good job in product quality is the first task of coating enterprises.
coating enterprises should pay attention to the user experience, optimize the added value of products, so that users feel the value outside the product. Consumer Miss Zhang said that she had been very dissatisfied with the experience of a paint store, would like to know more about the paint products materials and technical problems, but the buyers responded with a perfunctory attitude.
with the continuous development of the industry, consumers pay more and more attention to product experience and product added value, enterprises must grasp the direction of market development, enhance service quality, explore the unique sustainable development strategy of enterprises.
some
coating brands
give agents little profit margin, coupled with the impact of the external environment, forcing some agents to appear improper competition, such as price war and goods. Many industry experts said that when this situation should be immediately put an end to, otherwise the market will be chaotic. Indeed, as the main force to open up the market, paint enterprises need to effectively manage agents, strengthen communication with agents, and strive to achieve a win-win situation in policy-making. Only in this way can we obtain the approval and lasting contract of the agent, and we can achieve sustainable development.
With the pace of global integration is accelerating, in the future, any industry competition will only become more and more intense, and paint enterprises must work out a strong "inside and outside" policy, hard work, strengthen diplomacy, "in order to market changes in the standing.