The pill to "take the wind and break the waves".

TextRen Lifecar turned over, four wheels toward the sky, attracted tens of thousands of people onlookersif it wasn't for the "turnover" in the ad "Trump" featured in the recently-fire variety show "Sisters in the Wind and Waves," short-acting contraceptives might still be an obscure presenceto some extent, the available short-acting contraceptives on the market are thanks to one of the members of Youssing's "Turn over" adThe car turned over, more people in a spit sound to understand the short-term contraceptive "contraceptive" effectfirst said the ad for a dozen secondsDon't look at only a dozen seconds, but the amount of information is very richad, a long-haired black, red-lipped woman was surrounded by a man's one-handed, with an aggressive tone and another woman in a red jacket arguing: "I can tell him a segment, I can talk to him about the news, I can still play games with him, can you?" "
such a plot to convey the "two women fight ingon son" acetic acid atmospherejust as people were thinking about how the next episode would develop, the woman in the red top threw a box of pills with the words "Eusmin oral contraceptive pill" onto the table and asked with confidence: "This, can you?" "
"Wonder Woman" was asked nothing, turned into a smartphoneThen came an ad slogan: effective contraception, intimacythen, the "up to a dozen seconds" of the ad, the end of the playthis ad conveys three elements: Yousmin, contraception, and preventing men from indulging in mobile phonesHowever, combining these three elements shows the shortcomings in the "technology" of this advertisementnetizens wonder, this ad is to show that the pill can stop men from indulging in mobile phones? There are netizens spit slot: men eat this contraceptive pill, you can recognize the reality away from the mobile phone! more and more spitting slots and interpretations appear many female netizens believe that their gender is not respected in this ad "What era, but also engaged in women taking the pill is to cater to men do not wear condoms needs" " clearly can break the prejudice against short-term contraceptives to promote the brand, resulting in a 'women by taking birth control pills to please men' evil road "
On Weibo, a topic called "Yousmin's ad plan to eat enough" was discussed nearly 20,000 times If it wasn't for the week-long twitter hot search, which has been shut down since June 10, the topic would most likely be spat on to the same period of hot search clearly had the opportunity to become a good "driving" advertising, but finally made a ride in the wind and waves like the "turnover" scene is also precisely because of the "turnover" accident, the advertising itself failed to clearly convey the message - oral short-acting contraceptive contraceptive effect can make "love" do not need barrier-type contraception - but in the netizen's spit sound is conveyed this is really: not afraid of advertising do not do well, as long as the roll over well pill has been named by The Economist as one of the most important scientific advances in humanity in the 20th century the "Eusimin" in the above-mentioned advertisement is a female oral contraceptive pill owned by Bayer Healthcare Co., Ltd., the main ingredient is a progesterone called "conotone" In 2009, Yousmin was approved to enter the Chinese market and joined the Class A OTC drug class in 2016 At present, a box (21 capsules) Of Usiming sells for about 130 yuan data show that Youssmin has a place in the global contraceptive market To this end, Bayer also launched a joint campaign in 2007 with six international non-governmental organizations to designate 26 September each year as World Contraceptive Day and to launch a slogan: A world free of unintended pregnancies it's a wonderful vision, and no couple may be excluded from "intimateness." However, Bayer, who was supposed to be the oldest driver in the birth control industry, was able to turn over the car, just as it was by accident the invention of the pill was due to three men in the 1950s, when Dr Rosen was a doctor, He When Krantz extracted the hormone ketone, which inhibits female ovulation, he was aiming not for finding a way to contraception, but to prevent miscarriages in pregnant women out of curiosity about ketones, Pincus, who was commissioned to study the pill, brought in a gynaecologist named Locke, and the two worked together on the oxynotone Interestingly, Locke's previous research focused on using estrogen to treat infertility a few years later, Pincus and Locke proved the effectiveness of ketones in contraception , the pill was born just started, pharmaceutical companies listed the drug's "contraceptive" function as a side effect of the drug, promoting the efficacy of treating "severe menstrual problems." As a result, two years after the launch, millions of pregnant women in the United States have turned to doctors for "severe menstrual problems" to ask for medication Claire Luce, the wife of the founder of time magazine, praised the drug : "Women are finally free to dispose of their bodies, just as men do." "
one day in April 1967, the word "THE PILL" appeared on the cover of TIME magazine, referring to the pill Since then, the term has been used to refer directly to short-acting contraceptives at present, the market divided the contraceptive pill into short-acting contraceptives, long-acting contraceptives and emergency contraceptives three All three are a combination of estrogen and progesterone, but the type and dose of estrogen and progesterone are different Estrogen and progesterone are the hormones secreted by the female ovaries and are the basis of all female functions long-acting contraceptives and short-acting contraceptives are combined drugs formulated by estrogen and progesterone, which are used to suppress female ovulation and other mechanisms to achieve contraceptive purposes Long-acting contraceptives, as the name suggests, have a long effect and can last a long time Short-acting contraceptives, the dose is much smaller it should be pointed out that the progesterone dose of the long-acting pill is dozens of times higher, the estrogen dose is nearly a hundred times higher, so the side effects are larger, and the adverse reactions are higher than the short-acting pill Because the dose is relatively large at one time, there may be a certain build-up after discontinuation, so it is generally not recommended at present In addition, the drug half-life of the long-acting contraceptive pill is also longer, once adverse reactions occur, treatment is more troublesome and the components of the short-acting contraceptive pill in the female, progesterone dose is low, into the body will be rapidly metabolized, will not be deposited in the body As a result, more moderate short-term contraceptives are now available common short-acting oral contraceptives are prosterrol cyclopropanol tablets, deoxygenic prosterone estradiol tablets, quorcotodstersterestone tablets and so on Yousmin in the advertisement belongs to this type of birth control pill the short-acting pill is basically 21 tablets, the first day of the women's menstrual cycle (i.e., the first day of bleeding) began to take the first tablet, continuous lying for 21 days Then stop taking the drug for 7 days, then take the next box emergency contraceptives are different from the two Emergency contraceptives through the quick effect of inhibiting ovulation, affecting sperm penetration so that pregnant eggs can not sleep, in order to achieve the purpose of contraception "emergency" and "routine" is the difference that the former components are mostly large doses of single progesterone, frequent use of endocrine-affected In general, the progesterone content of an emergency contraceptive pill is almost equivalent to one cycle (21 days) of oral short-acting contraceptives As a result, some women experience bleeding, irregular menstruation, and so on after taking emergency contraception , large doses of progesterone in emergency contraceptives may slow fallopian tube creep, allowing fertilized eggs to go to bed without entering the uterine cavity, resulting in ectopic pregnancy But the current study has yet to find an inevitable link between taking emergency contraception and ectopic pregnancy the domestic market for short-term contraceptives, in addition to Yousim, common also have Ma Fulong, Dain 35 and so on Mom Fulon is the earliest domestic market of short-acting contraceptives, its price is much cheaper than Usiming is understood that Ma Fulong as early as 1994 landed in the domestic market In 2009, the pharmaceutical company Mercadong bought all of Ma Fulong's domestic interests, and the trend to launch Mei Xinle Mom Fulong then sold for 20 yuan, take the pro-people route; by 2014, Bayer bought an interest in the Chinese market and merged them into a new drug, Xinma Fulong, for 60 yuan In this regard, Bayer has two contraceptive product lines, Shinma Furon and Yousmin, covering customers of different purchasing power While short-acting contraceptives have more benefits than emergency contraceptives, data show that the domestic market for contraceptives is dominated by emergency contraceptives According to the National Bureau of Statistics , as of 2019, China's female population of 680 million people, of which 20-49 years old female population accounted for about 49%, the number of women of school age has given birth to a huge market capacity of birth control pills However, with the liberalization of China's two-child policy, more families began to consider the second child, so people's demand for accurate contraception, safe contraception, healthy fertility is higher, the demand for reversible methods of contraception (taking drugs, etc.) increases, the demand for efficient IUDs, sterilization, etc will gradually decline mifepristone is a widely used contraceptive, as an emergency contraceptive, its use is not limited by the menstrual cycle, but not long-term use According to China Business Intelligence Network, the market for emergency contraceptives is the largest, accounting for about 70 per cent, while short-acting contraceptives account for only 25 per cent that is, seven out of 10 women who take the pill would opt for emergency contraception, and only two would opt for a short-term pill that would do less harm to the body analysis of the reasons, there are more than two: first, think that short-acting contraceptives belong to the hormone drugs and need to be taken for a long time, will be harmful to the body; in practice, the use of condom contraception is known as barrier contraception, which creates a barrier between sperm and egg so that it cannot be combined to achieve contraceptive purposes Ensure the effectiveness of condom contraception, provided that you insist that every sex life is used correctly research showed that even among people who had had sex experiences, 39 percent did not understand the correct use of condoms And even those who read the instructions carefully and have mastered the correct usage cannot guarantee that they will use them calmly and correctly every time the passion comes note that condom sane contraception is about 85-98 per cent efficient and is one of the more efficient methods of contraception But its more central competitiveness is an irreplaceable disease-prevention effect - when in relationships with non-fixed partners, the diaphragm, while affecting the intimate experience, also cuts off the possibility of disease transmission and prevents infection data is that the abortion rate of unmarried and uneducated women in China is increasing, and in some large cities, the rate of repeated abortions is 50% At the same time, some people are not fully aware of the damage the surgery does to women This reflects the lack of publicity and implementation of some highly effective contraception measures in our country more than one obstetrician and gynecologist has expressed a similar view: oral short-acting contraceptives are not only a safe and reliable conventional method of contraception, but also one of the most effective methods of contraception, suitable for healthy women of childbearing age for a long period of time, is a recommended method of contraception research found that as long as women follow the instructions to take correctly, the effectiveness of short-acting contraceptives close to 100%, comparable to "sterilization." at present, short-acting contraceptives are still improving, estrogen content is decreasing, in ensuring efficient contraception at the same time to a large extent reduce the adverse reactions caused by prosterrol The progesterone component in some new short-acting contraceptives is very close to that of progesterone the advertisement, although the car turned over, but the effect of the drug did not turn over It is worth looking forward to whether the short-acting contraceptives will ride the wind and waves like "sisters".