The plant-based milk trend hits, Vitasoy's layout of oat milk has a different trick!

Recently, the National Economic and Social Development Statistical Bulletin for 2020 released by the National Bureau of Statistics shows that in 2020, the national per capita disposable income of residents is 32,189 yuan, and the per capita consumption expenditure on food, tobacco and alcohol is 6,397 yuan, an increase of 5.
1%, accounting for 30.
2 per capita consumption expenditure.
%[1].

With the steady increase of people's disposable income and increasing health awareness, consumers are more willing to pay for a healthy diet.

According to statistics, 73% of consumers believe that plant-based beverages are healthier[2], which has become a trend pursued by "light foodism".

"Light" is not only a minimalist and organic food, but also a light and fresh life in Lohas.

"Not to be popular": Oat milk has become a star product in the global food industry, and the Chinese market has more potential

"Not to be popular": Oat milk has become a star product in the global food industry, and the Chinese market has more potential

Oats, as a frequent visitor in the light meal menu, is authoritatively recommended as an important source of nutrition for a healthy diet by the "Dietary Guidelines for Chinese Residents".

Given that traditional plant milks such as soy milk already have a certain drinking foundation, oat milk, with its mellow and refreshing taste, healthy nutrition and sustainable advantages, has set off a new trend of "oats" in the global plant protein beverage market.

Compared with traditional milk, oat milk has unique advantages such as dietary fiber, low-fat and low-calorie.

It is also a good news for people who are lactose intolerant.
It is very popular among young consumers and has become synonymous with "healthy, light food, and environmental protection.
"

As "oat lattes" "bloom" in major and small coffee shops in China, more and more consumers are becoming more aware of the potential benefits of oat milk, and many people have become more "road fans".

Lovers who adore drinking oat milk have greatly stimulated the demand of the global market.

According to Mintel data, in 2019, the global oat milk market exceeded US$250 million.

It is estimated that from 2020 to 2026, the compound annual growth rate will exceed 10.
2%.

According to data from the 2020 fastest-growing category report released by Tmall International, the compound growth rate of plant protein beverages in China is currently the first among all types of beverages.

The compound growth rate during the ten-year period from 2007 to 2016 is 24.
5%.
It is expected in 2020.
The market size of the industry has reached the level of 260 billion yuan.
[3]

"Multiple benefits in one fell swoop": Oat milk's popularity stems from its fragrant, smooth and high nutritional value.

It is not only delicious but also environmentally friendly

"Multiple benefits in one fell swoop": Oat milk's popularity stems from its fragrant, smooth and high nutritional value.
It is not only delicious but also environmentally friendly

Oat milk has a creamy taste, which is very satisfying to drink, but it tastes lighter than milk, has a natural oatmeal fragrance and natural sweetness, and is very malleable.

In terms of nutrition, oatmeal contains essential nutrients, such as protein, calcium and B vitamins, as well as water-soluble fiber, which helps intestinal function, and it is naturally low in saturated fat and 0 cholesterol.

Compared with other grains, oatmeal is more digestible.
Slow, easy to get a sense of fullness, low glycemic index, low sugar load, very suitable for the needs of light food and self-cultivation.

In addition, oat milk has doubled the favorability of consumers because it is extremely environmentally friendly.

According to data analysis, the carbon emission of oat milk is one third of that of milk, and it can also reduce the consumption of water and land resources.

The oat milk corporate brand hopes to spread an important message to consumers: a healthy and environmentally friendly lifestyle and sustainable development are the right things that need to be continuously promoted and implemented at the same time.

Before this concept is popularized and accepted by the public, the company itself should do it first.
Good for this.

"Different from the other": The plant milk product structure is improved and upgraded + the high-end strategy continues to break through, Vitasoy's layout of oat milk plays a different trick

"Different from the other": The plant milk product structure is improved and upgraded + the high-end strategy continues to break through, Vitasoy's layout of oat milk plays a different trick

It is foreseeable that there is a lot of room for upgrading oat milk products, and the market prospects are generally optimistic.

Take Vitasoy as an example, its layout for oat milk actually has early signs.

2020 is known as the first year of the outbreak of plant-based beverages.

Vitasoy's high-end nutrition line-Vitasoy Health Plus Plant Milk Product Series has launched five new upgraded products.

The heavy official announced that two innovative high-nutrient dual plant-protein drinks of "Altar + Macadamia" and "Oats + Quinoa" were launched on the market.

The trendy plant-based beverages that are loved by young people are added with high-calcium delicious drinks, so that people in busy work and life can bring a full of vitality "light life" experience and efficient nutritional supplements anytime and anywhere.

This demonstrates Vitasoy's commitment to plant-based, innovative, and ingenuity to cultivate the plant milk industry.

Five new products in the Vitasoy Health Plus plant milk product series

Soybean Vitasoy has subdivided its plant-based milk product layout into professional channels.
The coffee master series products dedicated to the coffee channel were previously launched in the Australian market, and they have been favored by baristas, coffee enthusiasts and consumers who pursue fashion and nutrition.
.

Afterwards, Vitasoy soon brought this trend to China and introduced the Australian imported coffee master series products specially for the Chinese market.
In addition to the classic exclusive soy milk, it also includes the oat milk that has been sought after by coffee lovers in recent years, and Two new flavors of almond milk.

It is understood that the Vitasoy Coffee Master series products use high-tech micron-level grinding technology to break the walls to release plant nutrition, making the taste more delicate and smooth.
When encountering strong coffee, it can stimulate the flavor of the coffee base and bring a unique double Enjoy the taste.

This not only makes the plant milk product series on the domestic market more diversified, but also opens up a new pattern for the Chinese plant milk market.

Vitasoy Coffee Master Series

In addition, Vitasoy also specially introduced original plant milk products that are leading sales in Australia, including Vitasoy brown rice beverage, Vitasoy almond wood vegetable protein beverage, Vitasoy coconut beverage, and popular products.
Vitasoy Oats Plant Protein Drink.

The four Vitasoy plant-based milk beverages are 100% produced in Australia.
They are made from raw materials from the Australian sunshine production area.
They are healthy, nutritious and high-end.
The overflowing plant energy boosts health, allowing consumers to enjoy Australian flavors at the same time Harvest nutrition and energy.

Four Vitasoy imported products from Australia

As an 80-year-old brand, it has expanded from classic soy milk to oat milk and double plant milk, and from plant protein drinks to the high-end plant milk market.
Vitasoy has once again reflected its role as a plant nutrition brand by continuously enriching product categories and strengthening its role as a plant nutrition brand.
Its focus and deep cultivation on the plant milk track.

Taking product specifications as an example, Vitasoy's 250ml, 330ml small-volume and 1L large-volume packaging specifications all meet different drinking scenarios and fully meet the needs of consumers.

Therefore, we see that Vitasoy is not only worthy of its years of accumulated experience in the soy milk market, but also firmly rooted in the plant milk category.
Through continuous innovation, it strives to expand the small category and fully layout the plant milk product structure.
In the domestic vegetable protein market to open up a development road of category innovation.

Source: Food Observer

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