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During the Spring Festival of the Year of the Tiger, Beijing's key monitored department stores, supermarkets, specialty stores, catering and e-commerce companies achieved sales of 5.
Cloud makes New Year's goods consumption more prosperous
Driven by the "2022 National Online New Year's Day", online consumption of New Year's goods has become a highlight of this year's Spring Festival consumer market
Major e-commerce platforms will not be closed during the Spring Festival, and according to the characteristics of holiday consumption, more green, smart and high-quality products, as well as special products such as catering packages and customized New Year's Eve dinners, will allow consumers to smell the New Year's taste even at home.
"Eat" more and pay more attention
In addition, under the initiative of "celebrating the New Year in place" in various places, many wanderers chose to express their thoughts and blessings to their relatives in their hometown by "sending New Year's goods" during the Spring Festival this year
"This year, e-commerce has made more efforts to promote New Year's goods
"Chinese style" spawns new bright spots in consumption
When the Spring Festival of the Year of the Tiger meets the Winter Olympics, consumption also presents a new bright spot
The arrival of the Winter Olympics has driven a strong growth in ice and snow consumption.
In addition, the "Chinese style" and "Chinese style" of the opening ceremony of the Winter Olympics made the surging cultural self-confidence the most distinctive mark of this Spring Festival, and also demonstrated China's cultural soft power
Before the Spring Festival, users from more than 200 countries and regions searched for keywords such as "Chinese New Year" and "Year of the Tiger" on AliExpress
On the Tmall platform, the search volume for "Tiger Elements" New Year goods increased by 874% year-on-year
Brands or products with "tiger" in their names are also unexpectedly popular in order to get a good laugh
In addition to this year's unique "tiger element", the "Spring Festival impressions" over the years have also ignited people's enthusiasm for consumption
Policy spree promotes consumption expansion and upgrading
The booming consumer market is inseparable from the escort of policies
As the Spring Festival is approaching, the National Development and Reform Commission issued the "Notice on Doing a Good Job in Promoting Consumption in the Near Future", proposing to take measures according to local conditions to meet the consumption needs of residents during festivals, insist on stabilizing and expanding consumption under the conditions of normalization of epidemic prevention and control, and create an online shopping mall.
In Yizhuang, Beijing, consumer coupons totaling 40 million yuan have been distributed to people twice; Huzhou, Zhejiang has distributed New Year warm-hearted coupons worth 100 million yuan in batches, covering retail, accommodation, catering, tourism and other industries.
According to Chen Lifen, a researcher at the Market Economic Research Institute of the Development Research Center of the State Council, consumer coupons have a certain multiplier effect, leveraging the consumer market with a small amount, which is conducive to activating the consumer market in a short period of time, gathering consumer popularity, and boosting consumption.
Confidence has an immediate effect on consumption
.
"It is necessary to innovate methods, develop ideas, introduce more new and practical strategies, enhance consumer confidence, and stimulate consumption vitality
.
On the basis of the gradual recovery of domestic consumption in 2021, it is necessary to upgrade the energy level of traditional consumption, accelerate the development of new consumption, and promote urban consumption.
Upgrading, making up for the shortcomings of rural consumption, and running consumption promotion activities will make efforts to further tap the consumption potential and provide impetus for economic growth
.
" said Xu Xingfeng, head of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce
.
"Consumption is the strongest engine driving China's economic growth and smoothing the national economic cycle
.
Through the boom in the consumer market during the Spring Festival, we can strongly feel that the continuous recovery trend of China's consumer market has not changed, and the contribution, scale and structure of consumption have all increased steadily.
The domestic consumption market has great potential and vitality
.
" Industry insiders said that adhering to the strategic basis of expanding domestic demand and enhancing the fundamental role of consumption in economic development will surely inject strong momentum into China's economic development
.
(Comprehensive arrangement by Gu Yufei)
"China Food News" (February 09, 2022 Edition 01)
(Editor-in-charge: Gu Yufei)