The property market is good Changsha secondary decoration to speed up the home market

China Coatings network
:
in May, Hunan
ntcolor' '#0000FF' > home market ushered in a consumer "small blowout." Reporters visited the market found that, although just need to still occupy the main market, but by the upstream real estate market rebound, the central bank continued to cut interest rates, second-home sales tax "5 to 2" and other good impact, since April, improved decoration has increased, brand home improvement companies and home stores "sprint" to seize the hot spot.
decoration accounted for 30% of the company's business
in this year's housing market, mortgage and other policies, improved household consumption is increasingly being valued by the market. This type of consumption is particularly evident in the business of branded homewear companies. Reporters interviewed casual home decoration, point stone home furnishings, Hongyang home furnishings and other brands of home improvement business leaders, found that the proportion of room decoration, second-hand housing decoration, local decoration business volume is also increasing, some companies even accounted for 30% of the business volume.
addition, compared to the past just need home-type decoration occupies the absolute main force, the current large-sized household-type decoration demand increased. In this newspaper held the "breathing home" public welfare program, the registration of 300 renovators, to be renovated in 120-200 square meters of more than 50%. Casual residence group chairman Peng Xiaoxuan introduced, housing decoration cycle is generally 5-8 years, Changsha real estate market emerged at the end of the 20th century, is now facing the need to improve housing, improve home consumption will become the future decoration market competition hot spot.
Hunan home market gradually subdivided
in addition to home improvement companies, home stores, home brands are keenly aware of the changes in household consumer demand. Xiyingmen held a series of building materials to send apartments, lighting soft wear festival and many other activities. On May 18, Red Star Mei Kailong Yuelu Mall launched a global investment, will launch a home industry as the core of the large-scale one-stop shopping mall. Cheng Jie, deputy general manager of the house, said that the demand for improved home consumption is becoming more and more obvious, consumers have the need to beautify the home, the demand for lamps, green plants, beds and other soft jewelry more and more, which also prompted the store to work hard to guide the direction of home consumption.
market oversupply, so that brand home improvement companies and home stores have increased marketing efforts this year, means more diverse, more accurate goals. For the ecological home decoration, is one of the editor-in-chief units of Hunan eco-home decoration norms, Medi decoration is also aimed at the complete assembly market, become the overall home improvement of the new national standard Hunan executive unit, actually home aimed at the middle and high-end market, Zhuo Bergen and other large stores are positioning high-end customization. "Citizens are increasingly looking at brand consumption and rational consumption, and how to tap into accumulated demand has become the main focus of the market." Liu Hairan, secretary-general of Hunan Furniture Industry Association, said.
noun explanation
improved decoration: also known as secondary decoration, refers to the improvement of the living environment at home and decoration, generally including local decoration, room replacement decoration, large-family decoration, old house renovation and so on.