The rally opened the 2017 paint curtain strong joint search for new vitality.

Since the beginning of 2017, the
paint
industry has heard the word "price increase", raw material prices, transportation prices and labor costs. So how will the next coating industry gain a good advantage in the fierce competition?
the 2016 raw material price hikes and further tightening of environmental policies, the paint industry, which is mostly small and medium-sized enterprises, has started 2017 looking sharp. It is understood that up to now, a major international brand in the Chinese market occupies an important position, has its 30 or 40 varieties of high-end products have been raised prices. In this regard, there are industry analysts that it is "intended to squeeze the domestic small and medium-sized brands of market space."
"-style price increase caused the industry's side
If this international brand of product price increase behavior is still in the unann public stage, the impact on the paint market is not a big show, another international
-paint brand
" "Show the world"-style price increase behavior, but enough to cause the industry's side, it has a certain degree of visibility in the Chinese market Haihong old people paint - recently, Haihong Old People's Group announced that it will raise the price of specific paint products.
other hand, the pressure to raise the price of paint raw materials is also coming in 2017. At this point, in 2017, the domestic
coatings enterprises
the seriousness of the living environment has been close to "calling out" - if the trend of price increases, risk aversion, it may be due to lack of brand consumer loyalty advantages, resulting in customer loss, sales decline;
In the face of the resulting "2017 paint industry competition environment will be more intense, industry shuffle will be more powerful" reality and dilemma, paint enterprises how to respond quickly, as soon as possible to work out the corresponding response policies and implementation policies, become the key to winning the 2017 paint market.
Brand strong joint to find new ways and business opportunities
and in this situation, enterprises through the strong brand joint, jointly find new ways out and business opportunities, re-revealing a strong breakout competitiveness and attractiveness, and many enterprises are widely included in the development plan. The enterprise alliance referred to here is not only the alliance and group development between coating enterprises and coating enterprises, but also the alliance between coating enterprises and upstream and downstream raw material manufacturers, furniture enterprises, decoration companies, as well as new energy, transportation, transportation, information and other industrial enterprises. Because, only a wide range of off-site combination, and continuous innovation, in order to paint industry upgrading, industry integration, structural adjustment, strategic transformation to provide more space.
, The strategic cooperation between Chenyang Water Paint and The Peak of Industry is a model for the combination of two innovative enterprises for innovation. Because the initiative to change, is the two enterprises to develop the gene, but also become the basis for cooperation between the two sides. It is on this basis that, on January 20, 2017, Chenyang Water Paint Chairman Liu Shanjiang and Yifeng Chairman Zhang Wei signed a strategic cooperation agreement at the headquarters of The Peak of Industry in Beijing, finalizing this important cooperation in the field of homewear and opening a new chapter in the cooperation and development of two enterprises with environmental protection as their aspirations.
it is understood that the industry's well-known family clothing platform industry peak was established in 1997, and the peak of the industry development model of continuous innovation process, is the Chinese national clothing market constantly changing imprint. At the same time, founded in 1998, Chenyang water paint, but also in the changing market for useful exploration, whether it is online layout of the national strategic development, or online marketing promotion and dissemination, have made remarkable achievements.
the coatings industry and other strong joint, through complementary advantages, resource exchange, bundled marketing and other ways to increase the competitive volume at the same time, to achieve their respective profitable goals. So while it is known that paint companies will continue to have a hard time in 2017, it is not without solutions. Only in the future development, the need for paint enterprises to get rid of the single-faced, rigid price competition, from enterprise cooperation, technological innovation, brand marketing, capital operation and other aspects to enhance their core competitiveness, in order to be in the rapidly changing future market competition has always stood.
2017 to the beginning of the rising paint industry, enterprises only through the brand's strong joint, mutual help to find a new way to survive and business opportunities.