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    Home > Coatings News > Paints and Coatings Market > The Red and Black of Internet Thinking: Who's InNovating Who's Pretending to Be a Ghost

    The Red and Black of Internet Thinking: Who's InNovating Who's Pretending to Be a Ghost

    • Last Update: 2021-02-11
    • Source: Internet
    • Author: User
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    China Paint Network
    : Internet thinking in the end is exactly what time officially put forward, has been untable to test. Baidu Encyclopt explains the Internet thinking in this way: "Internet thinking is the way to rethink the market, users, products, enterprise value chain and even the entire business ecology in the context of the continuous development of technologies such as (mobile) Internet plus, big data, cloud computing, etc. "The concept, though not comprehensive, tells some of the truth.
    from last year after a round of speculation, to this year's government-level concept of internet plus gold-plated holding, Internet thinking suddenly yellow robes, become orthodox. The Internet is about to enter the fast lane and become a true mouthful. Whether it is above the temple, or far away from the rivers and lakes, the Internet thinking must be called a show of learning. But the development of Internet thinking so far has been accompanied by controversy and discussion, with mixed reputations. What innovation does Internet thinking bring? Who's using internet thinking to pretend to be a ghost?
    innovation and revolution under Internet thinking
    Internet thinking is not so much a way of thinking as a refinement and generalization of new models of New Technologies on the Internet. Mobile Internet technology breaks the information centering in the traditional production relationship, transforms and even cancels the asymmetry link directly, thus realizing the reconstruction of the production relationship on a large scale, greatly liberating and increasing productivity. Internet thinking from this point of view, is a convenient thinking, user-centric thinking, data-based thinking. It has helped the long-standing backward industry to achieve a breakthrough qualitative leap.
    history, there have been two industrial revolutions, represented by steam engines and electricity, which have greatly improved and even upended old productivity and production relationships. Judging from the characteristics presented in the current mobile Internet era, it can basically be called the new industrial revolution, at least an important part of it. The conditions under which the industrial revolution took place and the criteria for its judgment are: there have been major changes in production technology; The new technology is basically mature; It is reliably practiced and suitable for large-scale promotion and is applied to the real industry. These are the basic conditions that triggered the industrial revolution, which led to the sharp decline of the original unreasonable production cost, the major adjustment of industrial structure and the major change of the mode of production organization, these are some important criteria to judge the industrial revolution.
    so far, these standards are suitable for the development of the existing mobile Internet. Due to the long-term innovation and development of terminal equipment and network, the mobile phone has completed iteration and basically achieved PC performance, but mobility convenience is much better than PC; With the maturity of 3G technology or 4G technology, the global popularization and large-scale promotion, in many remote countries and regions such as Africa or South America, without the use of a PC, convenient access to information through the popularity of smartphones, enjoy the convenience of science and technology. After completing the online transformation, the mobile Internet began to migrate and spread to traditional industries. The popular O2O service of the last two years is the best example.
    , for example, the most typical representative of the O2O industry is ride-hitting software. Instead of inventing revolutionary technology, the existing taxi service itself uses the mobile Internet model to transform the old backward taxi model. Due to the high cost of taxi companies, the original taxi call is inefficient, taxi empty rate is high, the probability of success of passenger taxi is low. When the mobile Internet into the original production relationship, drivers and passengers through taxi software LBS, instant messaging and other technologies to eliminate the barriers to information asymmetry, to solve the passenger taxi difficulties, drivers have no business in the industry inefficient dysentery.
    , at the same time, with a large amount of data analysis of drivers and passengers, the original unreasonable place can be transformed to extract valuable new business models. Taxi software can assign orders by recording the driver's behavior, including historical orders, detouring behavior, comprehensive evaluation of passengers, and so on. Effectively transform the traditional taxi driver service consciousness is low, passengers can not effectively participate in the effective promotion and supervision of the shortcomings.
    most effective of big data systems in the mobile Internet age is that certain situations, such as changes in traffic conditions, can be analyzed and predicted in advance, and certain orders will generate high-risk areas in the future. As this accumulation of big data increases, it gradually spreads to generate more value. Including advertising and precision marketing, records of travel trails can be used to connect to local businesses. This has a huge impact on the city's business system.
    there are numerous cases related to this, such as Xiaomi's new marketing model, takeaway hungry to the traditional takeaway transformation, housing more than the traditional real estate sales transformation. Internet thinking through new technologies, new ways to effectively participate in the original production relations, this transformation of the old model of the transformation of the climax is far from coming. From this point of view, the Internet thinking is not too much, but far from enough. The mode of production of the Internet is bound to have a fundamental impact on every aspect of human life.
    who pretends to be a ghost in the internet mind?
    in his 1985 speech at the Jerusalem Prize for Literature: "The most surprising thing is that Fukuo worships his own views on ignorance. He believes that science and technology, social progress has not eliminated ignorance, ignorance but with social progress to grow together!"" Fulou worship to collect some popular terms, the general public often used to show off their eye-catching and keep up with the trend. He compiled these popular terms into a dictionary. We can learn from this dictionary: "Modern stupidity is not ignorance, but the life of all kinds of ideas." "
    regret that by 2015, this modern ignorance and the raw peeling of new ideas have not stopped, but have been intensified by people with ulterior motives, and Internet thinking is one of the typical cases. Lei Jun's theory of style is well known. When the internet thinking blows up, the sky is flying in addition to the real entrepreneurs, there are all kinds of cow ghost snake gods and birdman. Gao Xiaosong has made a series of delusional programs, commenting on a number of low-eyed, rhetorical, rogue series of political figures. The son-in-law "non-phase" gives the delusional a more appropriate definition, saying: "the delusional, between the court, can still be falsely deceived also." "Across the door will be bragging people, in the heyday of Internet thinking will not be empty, all kinds of delusions emerge endlessly, the use of "Internet thinking" to play the concept, eyeballs, get famous. So sell pancakes Huang Taiji came, selling jumping eggs Ma Jiajia came, eat blue lobster carving master came, nothing to do out of Huang Huan came, WeChat marketing master came, micro-business successfully learned ...
    They know a lot about the Internet, and at the same time they know a lot about human nature. They know the preferences of onlookers and investors, pack up the limited or mediocre things they do into the sacred concept of Internet thinking, and start peddling and cashing in when projects are not unfolding or are slightly coloured. They cleverly combine the concept of success with entrepreneurship, and then crown the Internet thinking of the new title, through the Internet marketing and dissemination to the public and followers, attract a variety of eyeballs, to achieve their own high premium and value cash, but the corresponding product system has not aught up or not at all.
    Many of them are not real entrepreneurs, but talk show performers with the title of entrepreneur, successful traffickers, wearing the cloak of Internet thinking, doing the tricks of the big jump gods, all kinds of fancy gimmicks also attract a group of fans blindly follow or imitate. Like the classic line chen Nearnan said to Wei Xiaobao in "Deer Ding": against those fools, you can never tell them the truth, you must use religious forms to hypnotize them, so that they feel that what they do is right, so "anti-Qing Fuming" is just a slogan, and "Ameda Buddha" is actually the same.
    Entrepreneurship is never a happy and beautiful thing, difficult and dangerous will never stop, internal, team support and stability, product research and development, direction of trial and error, external, with investors around, opponents of the blow and competition, the industry's rapid changes, the giant's rolling and snubbing, these are not just standing on the stage to play the star or big wet can be resolved. Is it no longer difficult to start a business in the internet mind? Successes such as Jack Ma's Li Yanhong have never denied the difficulty of entrepreneurship and change. In human history, productivity has never been driven by mouth and jumping gods. Even if you can say that such as Luo Yonghao, is not relying on the mouth to solve the supply chain and product development problems, after a while, or honest squat in the factory, seriously and really solve the production of various problems and difficulties.
    , which in 2014 be beed the world's number one telecommunications equipment manufacturer, posted an ad showing a pair of ballet dancers' feet, one wearing bright dancing shoes and the other naked with bruises. The ad is: "Our lives, pain, and happiness." Ren Zhengfei explained the meaning of the image advertisement in a speech at the Davos forum: "I said this is Huawei's life, pain and happiness." "This is perhaps the most vivid and graphic example of entrepreneurship.previous Page
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