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In order to fully implement the decisions and deployments of the Party Central Committee and the State Council on rural revitalization and brand development, resolutely implement the strategy of expanding domestic demand, continue to play the leading role of brands, help build a new development pattern, and accelerate the construction of a brand-powerful country, with the approval of the Party Central Committee and the State Council, by The 2021 China Brand Day event co-sponsored by the National Development and Reform Commission, the Central Propaganda Department, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State Administration for Market Regulation, the Intellectual Property Office and the Shanghai Municipal People's Government was held on May 10 at Shanghai Exhibition Center opened
Under the leadership of the Xinjiang Production and Construction Corps and the organization and leadership of the National Development and Reform Commission, dozens of Corps brands and enterprises, such as the regional brand Junken 1949 in Shihezi City, Xinjiang Tianrun, and Xinjiang Tianye, organized groups to participate in the exhibition.
Xinjiang Production and Construction Corps Brand Exhibition Hall
On the afternoon of May 11, the promotion meeting of the regional public brand "Junken 1949" in Shihezi City, the Eighth Division of Xinjiang Production and Construction Corps, was grandly held in the central hall of the Shanghai Exhibition Center
Liu Xinmiao, director of the China Brand Agricultural Strategy Promotion Center, presided over the Xinjiang Corps brand promotion meeting
Han Wei, deputy director of the Industry Division of the Development and Reform Commission of the Xinjiang Production and Construction Corps, delivered a speech at the promotion meeting
Han Wei, Deputy Director of the Industry Division of the Development and Reform Commission of the Xinjiang Production and Construction Corps, delivered a speech
Zhang Shiwei, deputy secretary of the Shihezi City Party Committee and deputy teacher of the Eighth Division, delivered a presentation speech at the promotion meeting
Zhang Shiwei, Deputy Secretary of the Shihezi City Party Committee and Deputy Division Commander of the Eighth Division of the Xinjiang Corps, made a brand promotion
Junken 1949 regional public brand reflects the brand goal and positioning from the following five aspects
Local enterprises in Shihezi, such as Xinjiang Western Animal Husbandry Co.
Zhang Shiwei, deputy secretary of the Shihezi City Party Committee and deputy division commander of the Eighth Division of the Xinjiang Corps, took a group photo with the guest companies
It is reported that Junken 1949 is a public brand of agricultural products created by Shihezi Municipal Party Committee and Municipal Government.
"Junken 1949" supports the core brand value connotation of "serving quality life" through the value shaping of products, origin, industry and culture, and implements "high production standards, strict management requirements, solid raw materials, and hard top quality.
Shihezi Municipal Party Committee and Municipal Government cooperated with China Brand Agricultural Strategy Promotion Center in an all-round way, adhered to the management model of government-led, market-oriented operation and integrated operation, and established Junken 1949 Brand Operation Company