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China Paint Network
: 80, 90 after gradually become the backbone of society, will soon become the main force of consumption. Many businesses keep an eye on the pockets of consumers after 80 or 90, and they keep speculating about their spending habits after 80 and 90 in order to make a profit.
coatings
industry is no exception, the younger generation of personalized consumer demand, has increasingly become a
coating enterprises
important weight of marketing. Understanding the consumption habits of the younger generation of consumers, and thus meeting their consumption needs, is the key strategy of the future paint enterprises, paint enterprises can create products that meet the consumer needs of young people, will be able to achieve a great success in a new round of competition.
National consumer groups continue to rise
in China, with 80, 90 as the main group of young people has been the main force in the workplace, this group of people with a certain economic ability has become the main consumer, in 2013 the age distribution of household consumers, 25-35 years old consumer proportion of 64%, showing the age structure of the household consumer group younger characteristics. With the rise of 80, 90 home consumers, the existing paint products, coating design solutions have been unable to meet them, young design is hot.
home decoration aesthetic
new consumer demand to show a diversified trend, but also doomed to break the original single style. The industry generally believes that the homogenization of paint product design is more serious, if a certain style is introduced in home decoration, other enterprises will be launched one after another. However, a single style does not meet the needs of the market, consumers will choose the required style products according to their own way of life.
in short, coatings companies can only stand out in the highly competitive coatings market by understanding the characteristics of consumers and providing more diverse services and features to meet their needs.
