The Simba team brought the goods and was accused of selling fake 40 yuan bird's nest costing less than 1 yuan ready-to-eat bird's nest to harvest IQ tax?

Intern reporter Lu Yang

"Is bird's nest actually a scam?" "Instant bird's nest is sugar water?" "Does bird's nest have nourishing and beauty benefits?" Recently, professional anti-counterfeiter Wang Hai and Internet celebrity Simba have become increasingly confrontational, making bird's nest the focus of public opinion

According to the "2019 White Paper on the Development of China's Great Health Consumption", in the category of nourishing and health care, bird's nest comes out on top, accounting for nearly 30% of the turnover

"All instant bird's nests are sugar water"

On November 19, Wang Hai, a professional anti-counterfeiter, posted a test report on the bird's nest sold by Kuaishou anchor Simba's team on Weibo

Wang Hai's spearhead not only pointed at the Mingzhi bird's nest sold by the Simba team, but also pointed at all the ready-to-eat bird's nests

"All ready-to-eat bird's nests are sugar water," Wang Hai pointed out more bluntly.

The nutritional value of bird's nest is again in controversy

Wang Hai said in a Weibo post this weekend that the sialic acid of one egg is equivalent to 30 grams of bird's nest

The Bird's Nest Market Professional Committee of the National Federation of Urban Farmers and Trade Centers (hereinafter referred to as the "National Bird's Nest Committee") once stated that the standard for evaluating bird's nest nutrition is not protein, but sialic acid

However, more professionals questioned the special nutritional value of bird's nest, believing that sialic acid is widely found in many foods that people eat daily, not only in bird's nest, and even the human body itself secretes sialic acid, which does not need to be passed through diet.

The real and fake bird's nest is exposed to the chaos of live broadcast with goods

"Bird's nest becomes sugar water", how deep is the water in the instant bird's nest industry? According to a statement released by Simba, the price of the instant bird's nest promoted in the live broadcast room is 258 yuan for 15 bowls, or 17.

　　According to people familiar with the matter, the actual purchase price of this bird’s nest is only 4.

　　The reporter noticed that the best-selling 7 bottles of 45-gram ready-to-eat bird's nest in the Xiaoxian stew flagship store achieved monthly sales of more than 45,000 pieces

　　Faced with such high profits, merchants will naturally try their best to market the efficacy of bird's nest and exaggerate the nutritional value of bird's nest, which eventually attracts a large number of consumers to pay for it

　　Zeng Heng, a lawyer from Zhong Lun Law Firm, said in an interview with reporters yesterday that according to the Advertising Law, Internet celebrities who bring goods are essentially recommending products in their own name, which is in line with the definition of advertising spokespersons in the Advertising Law